Brooke Shapiro

Marketing expert that guides founders of early-stage startups/ small businesses through the ideation, roadmap & execution of launch plans.

Posts

Secrets of Sampling
 
Hi Founder,  If you are a product, you have likely done some sampling. You may have given products to your friends. It could have been an event, conference, handing out...
Not a Good Use of Your Time
 
Hi Founder,  “This is not a good use of my time” is probably one of the phrases that is said in nearly every meeting that clients come to me.  As a founder there is just so...
Unstick and Focus Your Marketing
 
Hi Founder, Yesterday we kicked off Marketing on the Fly (previously monthly access). So far, founders are giving it a 5-out-of-5. We talked about investor...
Does Your Message Convert
 
Hi Founder, I hope everyone had a meaningful holiday (Ramadan, Passover, Easter, and more).  Do you try different copy or creative in order to see what works? This...
Want to Stop Spinning?
 
Hi Founder, Want to stop spinning? Are you sick of wasting time, energy, and money on marketing that isn’t working? Want the answers to your marketing questions...
$30K Monthly Sales is like….
 
Hi Founder, You know what my client recently said it felt like to go from $3K per month sales to $30K per month? Slept like a log  Anxiety lifted  Trusted/Taken care...
Guess why it didn't work?
 
Hi Founder, Recently, I spoke with someone who shared their marketing plans with me and I could clearly see the issues.  They felt their issues were due to the lack of PR...
Save Time and Money
 
Hi Founders, Do you prefer to save time and money? Your business success really depends on it.  Hiring a full-time marketer can be very expensive, and the time,...
$Open 4 Wealth$
 
Hi Founder, Did you open this because you want wealth? Working together will help you achieve this for your business. When you have expert advice for your plans to...
Chosen
 
Hi there, No words of wisdom, advice, or stories this week because of Jury Duty.   In fact, it’s a Sprinkles Dad behind the scenes writing this email (which I usually...
#deinfluence Marketing Trend
 
Hi Founder, Have you used influencers during the past year? How have your results been? Did they look something like this: Spent $2K monthly for an influencer...
Rihanna's Marketing Tricks 🏈
 
Hi Founder, Typically, on the days after the Super Bowl, I usually post winners/losers of the Super Bowl commercials. Did their branding or product actually get in...
Love of PR
 
Hi Founder, Have you run into a disgruntled customer yet? Or PR damage control situation yet? Last week I had a microaggression between two members of  my parent...
👶Businesses Are Babies
 
Hi Founder,  Have you ever realized that owning a business is essentially the same as having a baby? In fact, I recently saw in a FB group one mom friend throwing her...
Boot Strapped Marketing Tips
 
Hi Founder, Raise your hand if you are bootstrapping your business You may be taking out loans or using your “day job” paycheck to fund your business dream. You...
Tips 2 Target
 
Hi There, The biggest waste of dollars that I see is that a business doesn’t know where to reach their ideal audience, or even who their ideal audience truly is. Sound...
3 for 2023
 
Happy New Year! How was your break? Did you relax? Or, were you working throughout the break? I took some time to slow down and spend time with my kids during the break...
Sit Back & 👀 Sales
 
Hi Founder, How great would it feel to just sit back on the beach and watch the sales come in? That’s the good life, right? We all aspire to experience this for our...
🎥Viral Videos!
 
Hi Founder, How many times did you think, “if only I could just go viral” or “once this goes viral”? The buzzword “viral” is something we all aspire to. Viral marketing...
Entrepreneurs Best Decision
 
Hi CEO/ Entrepreneur juggling a million things, Over and over I hear from your peers that the best decision they ever made was to outsource marketing as early as...
Part 2 Store of the Future
 
Hi There, Last week, I talked about in-store marketing tactics. This week I am shifting into online retailer marketing tips. You are probably thinking, “Brooke, you...
Store of the Future
 
Hi There, Are you selling your product in a retail store? It’s exciting that you got that big purchase order in, but then you send the retailer your product and the rest...
✈️Guess What I saw
 
I hopped off the plane at LAX with a dream and my cardigan (respond with that tune for a free marketing toolkit). But seriously, I went to the Pregnancy Expo in LA this past...
FROZEN FOUNDER
 
Happy November,  Do you ever feel like you aren't making as much traction as you hoped? You just keep adding flavors and changing the website hoping something will...
Come On Doughboy!
 
Yup, that was my first ever Facebook “group”. Before there were groups, I just made a fake Facebook page with that campaign name. It was a cause to get Pillsbury to remove...
🐝 Content Content BuzzBuzzBuzz
 
Hi Everyone, Have you ever had Ben and Jerry’s Coffee Coffee Buzz Buzz Buzz? It’s coffee ice cream with espresso bean fudge chunks, which provides that perfect jolt...
🦸Super Powers
 
Hi There, Everyone has their own “superpowers” for certain things in their life. Some people can easily see financial issues/opportunities or ways to optimize...
🔑Keys to Community
 
I get asked all the time how I was able to build Sprinkles Parents up to two-thousand parents across FB/IG/YT in less than a year. The keys to community building are...
🌮🔔Tacos 4 U
 
Hi There,  Do you love Taco Bell? Or just love their marketing?  They are known as one of the best marketers in the country. It’s a mix of their constant food...
Cults and Brands
 
Have you watched any of those shows about cults, communes, religious fascists etc.?  They aren’t for everyone, but if you can’t figure out what to watch on a streaming...
🗺️Map To Your Website
 
Hi There, 🎵Can you tell me how to get, how to get to your website?🎵 Feel free to respond to this email if you/your kids are either into or were into Sesame Street...
🎣Click Bait 4 Businesses
 
“Clickbait” sounds like such a scummy word, and I know that you promised yourself that you wouldn’t stoop to that level, but studies show that it takes about 7 times for...
⚾Field of $$ Dreams
 
Ever see the movie Field of Dreams? Honestly, I haven’t seen it because I really don’t like movies (ask me about it when we chat). Watch -...
DTC YOU + ME
 
Happy Thursday!  e-Commerce marketing is a bit of an art. Oftentimes, the services or products that a website is offering is usually incredible, and once consumers...