Guess why it didn't work?
Hi Founder,
Recently, I spoke with someone who shared their marketing plans with me and I could clearly see the issues. They felt their issues were due to the lack of PR traction (Note: You can sign up for free tips on PR here) and the need to physically touch the product. However, the real reason their marketing didn’t work was:
Because it was the first time these founders ever launched their own business/brand (so how are they supposed to know what works)
Because the wrong marketing tactics were placed together
Because they didn’t know who their target audience is
Because they were too close to the business to see what was going on
Marketing is like a car and you have to use the right parts and ensure someone with an understanding truly gets it back on the road.
I can tell you that you don’t need to spin your wheels (car pun intended) and you ALREADY found a solution to help you ensure your marketing is a success.
Monthly Access program provides you feedback, accountability, and the outside perspective you need to finally make moves on your marketing ideas.
1. You message me with marketing questions (3 per day max) about your content, social media, email marketing, website feedback, etc.
2. I reply within 24 hours with my thoughts on where you could make tweaks, questions to help you gain clarity of your marketing, etc..
3. You continue to implement based on my feedback.
4. Rinse and repeat, all month long, whenever anything comes to mind.
BONUS: The first 11 people that sign up will get tools/resources to build their marketing plans for FREE.
That’s $1.5K worth of value for $500!
OR if you are looking for some more personalized support we can work together with other options to get even faster results.
Email: Brooke.e.shapiro@gmail.com with which option works best for you!
Open It
March 31st (note the date change), I will be sharing tips and tricks to increase your email open rates! We will be discussing the best ways to leverage email marketing to ensure you are reaching your lowest hanging fruit audience on your list.
If you can’t make the event and are just looking for a list of email hooks (subjects) in order to get people to open your emails, you can purchase it here.
Book Club - Creativity Inc.
After watching many hours of Pixar movies with my kiddos, I decided to pick up Creativity Inc to learn about Pixars creative process. What is interesting is the process Pixar goes through to understand the person watching the film and focused on the lesson they want them to take away. This is marketing at its core. Check it out.
PR Buzz Buzz
April 13th, the Samntha Breen CEO of Opportunity PR and I will be hosting a free webinar to share tips and tricks to launch your marketing and get strong PR traction at kick off. PR is a great tool to get your product out there into the journalists hands and also leverage the media's reach to get people to know about your brand and product.