Does Your Message Convert
Hi Founder,
I hope everyone had a meaningful holiday (Ramadan, Passover, Easter, and more).
Do you try different copy or creative in order to see what works? This can be on your website, advertising or affiliate marketing.
That’s one of the biggest struggles many early stage businesses run into and need help with. They ask me to write something or just need feedback on their work. Knowing what message to say (such-and-such claim or such-and-such benefit) to resonate with your audience is key. Testing out these messages and understanding if these hooks can work for PR or other marketing outlets is what makes or breaks your marketing.
Many of my clients in the Monthly Access program run their copy by me in order to ensure it hits right and resonates effectively. That’s the beauty of having a “marketing bff” through Marketing on the Fly.
Sign up today for the 4/17 kickoff. You will get access to a private Slack group to get marketing questions answered in real time, and weekly troubleshooting calls.
Please set your marketing up for sucess.
See you Thursday
PR is one of the most effective marketing tools in your launch toolbox. The problem is that it’s not consistent, you have less control, and can be pretty pricey.
All that to say, one of the biggest questions that clients ask me is if/when they should invest in PR. Join me in a fireside chat with Samantha Breen at Opportunity PR. She will provide details of how PR works and doesn’t with you.