🐝 Content Content BuzzBuzzBuzz
Hi Everyone,
Have you ever had Ben and Jerry’s Coffee Coffee Buzz Buzz Buzz? It’s coffee ice cream with espresso bean fudge chunks, which provides that perfect jolt to wake you up. However, as a business owner, Coffee Coffee Buzz Buzz Buzz isn’t the only ”buzz” that you should focus on.
All you read nowadays is everyone talking about content. It’s this buzzword that I have seen so many of these scam marketers throw out. I see businesses paying social media agencies to just get stock images and upload them. Don’t make the same mistake. It breaks my heart to see businesses not getting the value they deserve. If you aren’t into social media, you can easily sign up for Canva and make posts. In fact, the agencies you're paying a lot of money to are doing exactly that!
We all know that content is king, and helps your brand stand out. But if you create something to drive your brand, why not get as much out of it as you can? For example, this email will be:
Posted as a blog on my website (I have made sure there are key SEO words in here that will spark in Google search)
Repurposed for a Linkedin post
Adapted for a TikTok short and an Instagram reel
Shared on a few CPG/Business owners groups when I see people complaining about content
Submitted for a few PR pitches and speaking events
You get the point. You can create one marketing asset and use it in multiple places instead of just once!
Challenge:
You try it. Create one piece of content and tweak it for multiple places. Tell me how it goes: Brooke.e.shapiro@gmail.com
Client Highlights
Fall is the kick-off to Soup Season and 18 Chestnuts reached out to me in order to drive sales this holiday season. This soup has been on a roll since I took the wheel to drive their marketing efforts. I created the marketing roadmap that organized all of the areas of marketing in order for them to work in harmony. I worked with the founder to:
Align on who the right audience is to go after
Improve the customer’s shopping experience on the site and improve the basket
Identify the best ways to reach our audience and where to reach them
Created a unified message for far greater content
From there, I brought in an expert team of plant-based marketers to help 18 Chestnuts be on the right path to growth. In our first few weeks, we had high-reaching articles and 46K views from video content.
We are now seeing sales growth, which is the most important thing when you invest in marketing, am I right?
Now that their marketing is in good hands, the founders can pay attention to other areas of their business that need their focus.
Try out 18 Chestnutsdelicious plant-based soups today!
DIY Marketing Roadmap
Do you just need the tools to organize the marketing ideas in your head? Try out my new program where you get my Marketing Toolkit to build your own marketing roadmap!
Build Your Own Marketing:
Marketing Roadmap Template (questions, thought starters, examples)
Access to Marketing video deep dives
2 Coaching Sessions
Need some testimonials or reviews for your brand?
95% of consumers read reviews before they buy a product, while 67% say they wouldn't trust a product unless it comes with many reviews.
If you need some help, I have a network of 2k parents who are open to trying our products and writing reviews for you!! Email: Sprinklesparents@gmail.com