Cults and Brands
Have you watched any of those shows about cults, communes, religious fascists etc.? They aren’t for everyone, but if you can’t figure out what to watch on a streaming service, then check them out: Morman No More, Keep Sweet Pray and Obey and Wild Country, just to name a few
What is fascinating about anything that involves these “religions” is the marketing done in order to get folks excited and interested. What are the leaders saying to get people to want to join? Notice how the leaders tell people what they want them to do, how they are going to do it, and give them an incentive for doing it? That’s just optimized marketing for you!
Over the years of studying these groups and working on certain brands whose business model was all about “fueling the cult of the brand,” I learned how to turn brands into businesses that consumers love and talk about with their families and friends.
Building your brand is so important, as that’s what is going to get consumers to purchase from you. The stronger your brand, the more likely your consumer will share your information and part of your marketing for you.
Brand fandom is one of the major ways that you will see eCommerce brands succeed.
Building Brand Loyalty
If you want to learn more about how to build brand loyalty and learn the secret marketing sauce of brands like Taco Bell (I actually taught this to the executives there) then join my webinar on September 29th! Here you will learn how to get consumers to LOVE, ADVOCATE and stay LOYAL to your brand.
Tomorrow
Last chance to sign up for the Easy Eommerce webinar. We will learn all the 7 tips and tricks for a successful ecommerce business. Can’t wait to see you there!
If you are launching a brand and looking for eCommerce, marketing, social, and general support, please set up a time to meet with me. I’d love to help you achieve your business goals. I have launched 6 brands this year and know all the tools, templates, and processes to make it easier to launch your business so you can focus on other areas of your business.