🔑Keys to Community
I get asked all the time how I was able to build Sprinkles Parents up to two-thousand parents across FB/IG/YT in less than a year.
The keys to community building are actually very similar to parenthood. In parenting classes (which I also teach) you learn that kids just want to feel like they are significant and belong. If that doesn’t happen, they go off and make bad choices (hitting, running away etc).
It’s the same with your purchasers/clients. If you help them feel like they belong to something greater than just your product or your brand, then they feel loyal to you. Remember though, just because you build a community on Circle or a FB group doesn't then mean they will come.
So how do you accomplish this?
Authentically answer their issues in other groups and direct them to your community for more information;
Create a resource or document that they need;
Incentivize them to bring their friends;
Build your community where they want to be (not where you want them to go); and
Engage and educate them on a topic larger than your product.
On October 27th, I will be holding a “Community Building 101” webinar. I will give you the tips and tricks on community building so that you can learn how to make a space that folks engage with and come and buy!
Client Highlights:
This week I’m excited to share the success of NAMUH’s Project Breast Milk. In less than a month, we were able to get a thousand women to sign up to be part of our donation and community. It has been one of the best experiences I’ve had since the mission garnered excitement and solutions for moms everywhere. My personal favorite part is that I have been leading the team on the creation of everything. We built the website, search, social, strategy and PR together! It was a majority Asian-lead team, which has been so incredible to be a part of since less than 1% of CEOs are Asian women.
Amazing team partners include:
Marketyou - Website, Search, Paid Media
Opportunity PR- PR and brand partnership
Mackenzie Lawrence- Social Content Creation and Community Growth
Christine Chun Investor marketing and Ecommerce Executive
Melody Lai - Copywriting and Design
Chaeyoung Shin - Co-founder and CEO at NAMUH
Marketing Strategy Package
Are you looking for a marketing plan/road map so you have clarity on how to go off and execute on your own? Then sign up for my Marketing Strategy Package.
It's $5K value for 20% of the price.
You will get:
Brand insights
Strategy
Tools and Roadmaps
Direction
Reach
Looking to reach 2K parents of kids under 2? Feel free to sponsor a virtual webinar or email through Sprinkles Parents. I have a 75% open rate (the industry average is 23%). All of my marketing clients also get free promotions with my community as part of our partnership!
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