Tips 2 Target
Hi There,
The biggest waste of dollars that I see is that a business doesn’t know where to reach their ideal audience, or even who their ideal audience truly is. Sound familiar?
As a founder, you created something delicious or a product that works. That’s why it would be a shame to fall flat when it comes to execution because maybe the packaging doesn't speak to your audience (i.e. looks goofy even though it’s a premium-priced product; I see that a ton), or maybe you are an app for kids but not sure how to talk to the parents buying the product. Here are a few tips that I want to share with you:
1. Create a survey to learn.
Where do they want to hear from brands?
What are their personal pain points?
How do they spend their time and what do they do?
What are their interests?
Are they into snowboarding? Cooking? This is great to know for partnerships. If you missed my last webinar, check it out here
2. Plant a survey in FB groups, communities, emails, and among friends; look everywhere you can to see who your ideal target is and see which is most willing to spend on your product.
3. Plan on how you will reach them (feel free to reach out to me to help!)
4. Create authentic copy in places that speaks to their pain points, their wants and needs
This is all of the upfront targeting strategy so that you can set up Google/Social campaigns to have a better sense of which copy will work and what target audience you want to reach them.
PRO TIP: If you want to play around or know the target options in social media, you can weave in some of these into the survey so you really know how to set up marketing campaigns!
Highlights
Typically, I call out my amazing clients that I work with. But right now I am honestly in the middle of 5 clients' new year launches, so no highlights to share just yet. However, over the next few weeks, I decided to share amazing marketing partners that I enjoy working with on various clients. They truly help bring the marketing strategies that I build with my clients to life FLAWLESSLY.
I have super high standards and have worked with lots of agencies/other consultants, but through my women's referral circle (you are welcome to add yourself), I found some high-quality partners that I have now vetted/worked with tons of times and gotten tremendous results for my clients. Working together on a few projects now we have:
Tripled sales in 3 months
50K social views
Ranked 1 page for SEO
If you are needing a website built, paid search. SEO, LinkedIn leads, app downloads, paid social ads or organic, then reach out to Karl Rader at Market You. hello@marketyou.co. He is one of the best in the business and has been an asset for me. I know he’ll do the same for you.
Brand Alignment
If you are looking for guidance on your business to grow, I am here to help by bringing your brand into alignment.
THIS WEEK ONLY you’ll get 15% off my services, which include:
4 coaching sessions where we build your marketing plans together
Marketing Audience and Strategy
Tools and Roadmaps
Set up Executional plans
PLUS: Access to all marketing webinar videos/slides to breeze through to set yourself up for success
Upcoming Events
Curious about ways that we can work together?
Have a question?
Email: Brooke.e.shapiro@gmail.com