Want to Stop Spinning?

Apr 4, 2023

Hi Founder,

Want to stop spinning? Are you sick of wasting time, energy, and money on marketing that isn’t working? Want the answers to your marketing questions quickly with guidance?

Today: join my Monthly Access Program kicking off 4/17.

Monthly Access

Are you passionate about your business?

Me too, as an extreemely passionate person, I used to find myself spinning at the beginning of something instead of launching or growing. It felt like those tea cups going around in circles instead of making progress. Some of it probably stems from ADHD too, where the overwhelm of wanting to do everything at once comes into play.

Marketing feels like it happens overnight but it’s really the process of putting the right pieces together to skyrocket sales.

After leading a team to launch marketing campaigns every 3 weeks while working on Taco Bell, I stumbled upon an old email thatI wrote to a team member and thought it may help you.

Here is the marketing advice:

5. Once you feel comfortable with doing a simple marketing tactic, what is another one you can take on to hit your goal?

Note: if what you are working on doesn’t help your marketing goal, then don’t do it. There are lots of distractions out there; just focus on the marketing goals.

If you are looking to grow your marketing today or this Summer, don’t spin around, join my monthly access for on the fly one-off advice and weekly troubleshoot group zooms.

Client Highlight: Be A Kid

Kids clothing and toys are always one of the most interesting categories because you need to appeal to two targets at the same time: 1. The people with the spending power (aka moms) 2. Those that are the ones wearing the clothes and asking for it (kids). I recently had the opportunity to work with the Collective Creative Agency to put together a go-to market launch plan for Be.Kids. I provided search, social, and pricing strategies to help bring the brand to life here in the USA. If you have kiddos that constantly outgrow their clothes and rip the knees check out Beauty for Kids.

PR Or Not?

PR is one of the most effective marketing tools in your launch toolbox. The problem is that it’s not consistent, you have less control, and can be pretty pricey.

All that to say, one of the biggest questions that clients ask me is if/when they should invest in PR. Join me in a fireside chat with Samantha Breen at Opportunity PR. She will provide details of how PR works and doesn’t with you.