Search Intent: A Content Marketer's Guide with Lidia Infante

​If you want your content to rank in 2022, you need to understand search intent.

​Write an article with the wrong audience in mind and you'll struggle to get on the SERPs – or draw the visitors who do land on your site through the sales funnel.

​But if you get it right you could leapfrog the competition in the search results and drive tons of relevant traffic to your key pages.

​Luckily for us, the incredible Lidia Infante, Senior SEO Manager at Sanity, is going to show us how to get search intent right every time in this Content Marketer's Guide to Search Intent.

​Here's what she's going to cover:

• ​What is "search intent" and why does it matter for content marketing?

• ​The three frameworks for figuring out search intent (and when to use each one)

• ​How search intent fits in with the marketing funnel

• ​How to make sure your content is matching the search intent (and driving conversions)

• ​How to bake search intent into your keyword research

​About Lidia:

​Born and raised in Barcelona, Lidia has been helping businesses reach their audiences in search across European markets, the US and Australia. She has used her background in Business and Psychology to drive organic growth for ecommerce sites, media and SaaS.