Events

On one hand, you need to write content that ticks all the on-page SEO boxes for any chance of driving serious organic traffic.

On the other, you need to write content that… y’know… people 

Luckily, our good friends at Clearscope know a thing or two about writing content that keeps search engine crawlers and your human readers happy.

(Clearscope is the secret sauce behind A LOT of the content you see sitting at the top of the SERPs…)

, co-founder of Clearscope, is giving us a crash course on 

SEO + Writing: How to Marry Art & Science (Without Writing Like a Robot)

Bernard is the co-founder of Clearscope, the leading SEO content optimization software. Before Clearscope, Bernard started an SEO agency that worked with dozens of high growth startups like DoorDash, Strava, Compass, AllTrails and more. 

Want to get more out of your content? Thousands of marketers and SEOs use 

 every day to drive more traffic and conversions by creating content that’s optimized for both humans and search engines.

Learn how you can integrate Clearscope into your content workflow

Keyword Chef founder Ben Adler joins us for a Live Q&A around how to leverage "zero-volume" keywords to drive serious traffic to your site.

If a keyword doesn't have any search volume according to your keyword research tool, it's not worth targeting.

, Founder of Keyword Chef, is here to show us 

the hidden power of "zero-volume" keywords 

𝙃𝙚𝙧𝙚’𝙨 𝙬𝙝𝙖𝙩 𝙝𝙚’𝙨 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙘𝙤𝙫𝙚𝙧:

Ben started his first affiliate site five years ago while working as a programmer. He's bought and sold a few sites since then, and his main focus is currently building his software company, Keyword Chef.

Live Q&A: The Hidden Power of “Zero-Volume” Keywords with Ben Adler

Are you working long hours, doing great work, and putting your all into your freelance business or agency...

And then being left wondering whether all the hard work and effort is worth it when you look over your finances?

and Content Marketing Consultant and Freelancer Coach 

 are joining Tyler to teach you everything you need to know about 

Josh Krakauer is the CEO of Sculpt, a B2B social media marketing agency with clients and team members around the globe. Josh started Sculpt in 2012 with a mission to connect clients with their human customers more humanly. Since then, Sculpt has overseen social media campaigns that have generated millions in pipeline, launched best-selling books, and convinced tech workers to move to Iowa.

Josh credits a “hustle and heart” mindset in getting Sculpt from $500/mo retainers to Fortune 500 clients (and making every pricing mistake in the book, which he’ll proudly share).

Jasmine Williams is an award-winning writer, content marketing expert, and the founder of Jasmine Williams Media, a boutique content marketing consultancy serving a global roster of industry-leading companies and visionaries. She’s also the founder of Click-worthy Creatives, an education hub and community for freelance creatives. Jasmine helps creative entrepreneurs, coaches, consultants, and growth-stage startups scale their businesses with strategic storytelling.

Raising Your Rates w/ Josh Krakauer & Jasmine Williams

In 2020, Corey Haines had a comfortable job and a steady paycheck.

If you're reading this, you probably have it too.

And you know – deep down – that the only way to scratch it is to strike out on your own.

That's what Corey did back in 2020 when he quit his job to become a full-time creator.

Thinking about following in his footsteps?

, Creator of Swipe Files & Cofounder of SwipeWell, is going to be showing us 

How to Make the Leap Into Freelance or Entrepreneurship

Corey is a marketer, entrepreneur, podcaster, and investor. He earned his marketing stripes as the first marketing hire at Cordial and then the Head of Growth at Baremetrics. Today, he's on a mission to help people through exceptional products and services like Swipe Files and SwipeWell.

How to Make the Leap Into Freelance or Entrepreneurship with Corey Haines

If you want to hit the top of the Google search results for your industry’s most competitive terms, you're going to need quality backlinks – and lots of them. 

 of links from relevant and authoritative sites? How on earth do people do 

, Head of Marketing at Stacker Studio, who's crafted content that’s earned thousands of links in her time.

And luckily for us, she’s agreed to share everything she knows about 

Amanda Milligan is the Head of Marketing at Stacker Studio, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their brand partners. 

With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. 

Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, SearchLove, and Pubcon.

Earning links: How to create content the press wants to cover

If you've spent much time doing keyword research, you've probably come across a metric called "Keyword Difficulty". 

But... what exactly is it? And can it help you create more effective content?

, Founder of Content Harmony, is going to debunk 

and show you how to make smarter decisions about what keywords to target with your content.

Kane is the Founder of Content Harmony, a content marketing software company that helps content marketers build better content briefs and optimize their content.

This live workshop is presented and sponsored by our friends at 

. Content Harmony makes it incredibly easy to build great content marketing briefs and grade your content.

Learn more and create 10 briefs for just $10.

The Keyword Difficulty Myth: How to Make Smarter Decisions About Content & Keywords

If you want your content to rank in 2022, you need to understand search intent.

Write an article with the wrong audience in mind and you'll struggle to get on the SERPs – or draw the visitors who do land on your site through the sales funnel.

But if you get it right you could leapfrog the competition in the search results and drive tons of relevant traffic to your key pages.

, Senior SEO Manager at Sanity, is going to show us how to get search intent right every time in this 

Content Marketer's Guide to Search Intent

Born and raised in Barcelona, Lidia has been helping businesses reach their audiences in search across European markets, the US and Australia. She has used her background in Business and Psychology to drive organic growth for ecommerce sites, media and SaaS.

Search Intent: A Content Marketer's Guide with Lidia Infante

Join me for a live Q&A about building Optimist, a content marketing agency generating $1,000,000+ per year in revenue. 

I'll share lessons and answer questions about:

Plus, just about anything else you want to ask!

Building a $1,000,000 Agency (Live Q&A w/ Tyler Hakes)

You can perform keyword research with your eyes closed, understand exactly what it takes to rank for the most competitive terms, and eat hub and spoke content for breakfast.

But you’ve got no idea how to package all that knowledge up into a service you can sell to clients.

In this Live Worksop, he’s going to show you exactly 

Join us to learn everything you need to know to turn the knowledge and insights you’ve earned after spending years ranking sites into a service you can sell for five figures.

Liam Carnahan is an SEO and Content strategist and owner of 

. He's worked in the industry for over a decade, and now coaches freelancers who want to turn their SEO knowledge into a sellable high-ticket service. Liam offers 1:1 mentorship as well as a group training program, 

. You can get his best SEO and freelancing advice by 

How to Sell High-Ticket SEO Services with Liam Carnahan

Case studies aren't the sexiest pieces of content...

But when they're done right, they're one of the most powerful tools in the marketing toolkit.

With the right approach, you can turn your customer success stories into powerful lead magnets that drive serious results.

Founder of Case Study Buddy and Business Casual Copywriting, is going to show us exactly 

how to write case studies that drive conversions

Joel Klettke is the Founder of Case Study Buddy, a specialized team who help mid-size and Enterprise B2B brands like HubSpot, Lever, and Docebo capture, share and cash in on customer success stories. 

He is also a sought after conversion copywriter for SaaS and B2B, having served clients like WP Engine and Scott’s Cheap Flights.

How to Write Case Studies That Drive Conversions w/ Joel Klettke

Struggling to come up with the perfect words to captivate your readers and drive conversions?

You might be looking at things through the wrong lens...

Konrad Sanders, CEO & Founder of The Creative Copywriter

 – the man behind the 13 Content Lenses methodology.

There are 13 different lenses you can look through to sharpen every word of a piece of content so it resonates with your target audience and draws them down the funnel.

Use the right lens at the right step of the customer journey and creating content and copy that converts becomes 

In this Live Workshop, Konrad is going to take us on a deep dive into his tried-and-tested 

 and reveal how we can use it to start driving results today.

Konrad runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff.

Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more.

His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.  

The 13 Content Lenses: Optimize Your Content & Copy For Every Stage of the Funnel w/ Konrad Sanders

Being on the hook for a site’s search performance is 

It takes time to drive a site up the SERPs, but stakeholders wanted to be at the top of Google yesterday. 

And since SEO is a team sport, you’re going to rely on getting plenty of favors from other areas of the business to get things off the ground – all before you’ve had a chance to establish any credibility.

On top of all that, the honest answer to most questions your boss or client is going to ask you is “

 found himself when he joined the SaaS unicorn Tipalti…

And two years later, he’d 5Xed the site’s traffic.

Luckily for us, he’s agreed to share the exact steps he took to drive such incredible growth in this Live Q&A.

Logan Bryant is the in-house Director of SEO at WorkBoard and recently scaled Tipalti's SEO program to 5X growth as a FinTech SaaS unicorn. Other brands Logan has worked with include Verizon, Dish, CenturyLink, KOALA, & ADT to name a few. His current focus is developing new processes, software, and solutions to make SEO testing accessible for agency teams.

How to 5X Traffic Through Content & SEO Experiments with Logan Bryant

Want to play the rest of your career on easy mode?

Learn to forecast the ROI of your content 🔮

Getting buy-in from bosses and clients is A LOT easier when you can prove the value of your content strategy before you've spent a single dollar.

And in this live Workshop, Alex Birkett, co-founder of Omniscient Digital, will show you how to take your content strategy forecasts from "it depends" to "cloudy with a chance of #1 rankings".

Hear one of the best in the biz share the exact steps he takes to forecast content marketing ROI for his clients – and avoid the  pitfalls most marketers make when it they try and predict the success of their strategy.

​Register now to secure your spot in this live Workshop and get ready to learn from the best.

Alex Birkett is a co-founder at Omniscient Digital, a content and SEO agency helping B2B brands scale organic growth. He previously worked on growth and experimentation at Workato, HubSpot, and CXL. He enjoys scuba diving, punk rock music, and long walks with his dog, Biscuit. 

Content Marketing ROI: 4 Steps to Proving the Value of Your Content Strategy Before You Spend a Dollar w/ Alex Birkett

Want to wave goodbye to missed deadlines, off-topic content, and approval limbo?

Then it’s time to build a bulletproof content workflow.

A well-thought-out workflow can turn even the most ragtag rabble of writers into a well-oiled content marketing machine.

And in this Live Workshop, Maeva Cifuentes, founder and CEO of Flying Cat Marketing, is going to be showing us how to build a content workflow that makes a small and scrappy team produce like a funded marketing team. 

Learn the exact steps one of the smartest agency owners around has used to build a workflow that’s tripled her team’s productivity – and how to avoid the biggest timesinks most marketers fall into when they’re building out their content processes.

​​Register now to secure your spot in this live Workshop and get ready to learn from the best.

Maeva is the founder and CEO of Flying Cat Marketing, the Holistic SEO agency for B2B SaaS in Martech, HRtech and Salestech. She’s passionate about helping SaaS marketers understand search as a business strategy and breaking down misunderstandings around SEO and its role in revenue. When she’s not working you can find her traveling or performing long-form improv in Barcelona.

Content Workflow: How To 3X Productivity For Your Content Team w/ Maeva Cifuentes

The day we've been (mostly) dreading is upon us.

GA4 is set to replace UA permanently on July 1.

And, apparently, that means we all need to become experts on a whole new platform.

Cue Brie E. Anderson of Beast Analytics. She's a an analytics veteran and your party lead for this live workshop to teach you how to use GA4 just when you need it most.

This is a DOUBLE live session (2 hours) that will include 2 parts:

Brie will begin with a crash course on the basics of using GA4, covering everything you need to know about:

Once we have the basics down, we'll top off the coffee and Brie will dive into the next level of learning.

So, strap on your (desk-appropriate) dancing shoes join us to tackle this moment together. 

Brie is the life of the analytics party at Beast Analytics. With her passion for data and soft spot for strategy, she'll help you learn (and maybe love?) using GA4.

The Analytics Apocalypse: GA4 Crash Course MEGA Party

Just when you feel like you’ve got to grips with the latest version of ChatGPT, Google announces another core update.

When you’ve got your head around that? Another industry-threatening AI breakthrough.

And on top of all that there’s the small matter of migrating to GA4… (oh, and your actual job 🙃)

But how much of it even matters? And how can we separate the signal from the noise and stay laser-focused on the things that are going to send us to the top of the SERPs in 2023 – and keep us there for years to come?

Enter Mordy Oberstein, the Head of SEO Branding at Wix and an SEO veteran with over seven years’ experience spearheading the marketing strategy for some serious brands.

In this live Q&A, Mordy will be helping us all get to grips with:

Learn how one of the smartest SEOs around is navigating the seismic changes to search we’ve seen this year – and what he thinks you can afford to ignore.

Mordy is the Head of SEO Branding at Wix. Concurrently, he also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat, a popular industry author and speaker, and host of numerous SEO podcasts including Wix's SERP's Up Podcast.

David

Events