Disrupt or Die - Is your brand fit to fly in 2023 or could its survival be at stake?
This brand diagnostic clinic will:
Assess and diagnose your brand: Is your brand benign or even worse malignant in your business? How to build a challenger brand that helps your business thrive, not dive.
Learn how to recognise the symptoms of a poorly performing brand and why.
Compare yourself against other world class challenger brands.
Receive your own bespoke prescription with actionable improvements using our trademarked and trusted brand health check.
At White Bear, we’ve created, diagnosed, and breathed new life into hundreds of tired brands and know how to get them fighting fit again to smash their competition.
Learn:
How to breathe new life into tired brands with potential
How the fittest brands succeed
Actionable areas for improvement with best-in-class examples
How to diagnose your brand with our proven and trusted health check.
Learn how to make your brand impossible to ignore.
BIO:
Kelly Mackenzie is the founder and creative director of the multi-award-winning agency, White Bear. She has worked with food and drink brands from start-ups to global mega-brands, and is passionate about challenger thinking, brand building, food packaging, and the transformative impact brand can have on business growth.
She is a multi-award-winning creative director, having just this year won a Pentaward, 3x Transform Awards, Creative Pool awards, and led White Bear to the Small Agency of the Year 2022.
She is a judge on the Brand Impact Awards and lectures and speaks about brand building at universities, venture accelerators, and mentorship programmes.
She is also passionate about equality in design and actively campaigns for a better gender balance in senior leadership in the creative fields.
She was named in the Top 22 Female Founders of 2022 by Startups Magazine.