Events

At White Bear, we’ve created, diagnosed, and breathed new life into hundreds of tired brands and know how to get them fighting fit again to smash their competition.

Kelly Mackenzie is the founder and creative director of the multi-award-winning agency, White Bear. She has worked with food and drink brands from start-ups to global mega-brands, and is passionate about challenger thinking, brand building, food packaging, and the transformative impact brand can have on business growth.

She is a multi-award-winning creative director, having just this year won a Pentaward, 3x Transform Awards, Creative Pool awards, and led White Bear to the Small Agency of the Year 2022.

She is a judge on the Brand Impact Awards and lectures and speaks about brand building at universities, venture accelerators, and mentorship programmes.

She is also passionate about equality in design and actively campaigns for a better gender balance in senior leadership in the creative fields.

She was named in the Top 22 Female Founders of 2022 by Startups Magazine.

Disrupt or Die - Is your brand fit to fly in 2023 or could its survival be at stake? 

How do you create award winning packaging that flies off the shelves?

What are your own brands gaps to best practice?

Led by multi award winning FMCG expert, Kelly Mackenzie, this packaging diagnostic clinic will: 

​At White Bear, we’ve created, diagnosed, and breathed new life into hundreds of tired brands and know how to get them fighting fit again to smash their competition.

Packaging that packs a punch!

As part of the launch of our White Paper -  ‘Branding: a commercial case’, join us to uncover the case behind the Return on Investment (ROI) from branding. Discover how strategic branding can transform your business and drive long-term success.

Our event, "Unleashing the Power of Branding: Understanding ROI," is designed to answer these questions and empower you with the knowledge and strategies to maximise the return on your brand investments.

Attendees will receive a free copy of the White Paper as well as the offer of a reduced price diagnostic clinic to identify brand building opportunities.

Kelly Mackenzie - Creative Director and Founder White Bear​

​She is a multi-award-winning creative director, having just this year won a Pentaward, 3x Transform Awards, Creative Pool awards, and led White Bear to the Small Agency of the Year 2022.

​She is a judge on the Brand Impact Awards and lectures and speaks about brand building at universities, venture accelerators, and mentorship programmes.

David Endersen - Managing Director White Bear

David is MD of White Bear and has worked with brands ranging from start ups to global brands. A qualified accountant, his passion lies in the financial transformation of brand building and the wider impact strong brands can have on busineses.

Branding Pays: how branding can transform your business and drive long-term success

Most B2B brands are indistinguishable from their competitors (50%)

Most B2B buyers aren’t ready to buy (up to 95%)

71% of B2B ads generate no sales due to poor creativity.

And yet many B2B companies settle for short-term tactics for growth, content with blending in with their competitors and engaging only a small proportion of their available market.

And we’re seeing many B2B brands take advantage, to huge effect. 

Learn how to grow a B2B brand beyond expectations.

​Kelly Mackenzie is the founder and creative director of the multi-award-winning agency, White Bear. She has worked with food and drink brands from start-ups to global mega-brands, and is passionate about challenger thinking, brand building, food packaging, and the transformative impact brand can have on business growth.

​She is also passionate about equality in design and actively campaigns for a better gender balance in senior leadership in the creative fields.

​She was named in the Top 22 Female Founders of 2022 by Startups Magazine.

Unlocking B2B Brand Excellence: Insights and Strategies for growth

Uncover the case behind the Return on Investment (ROI) from branding. Discover how strategic branding can transform your business and drive long-term success.

​Our event, "Unleashing the Power of Branding: Understanding ROI," is designed to answer these questions and empower you with the knowledge and strategies to maximise the return on your brand investments.

​Attendees will receive a free copy of the Branding ROI White Paper as well as the offer of a reduced price diagnostic clinic to identify brand building opportunities.

​Kelly Mackenzie - Creative Director and Founder White Bear​

​​She is a multi-award-winning creative director, having just this year won a Pentaward, 3x Transform Awards, Creative Pool awards, and led White Bear to the Small Agency of the Year 2022.

​​She is a judge on the Brand Impact Awards and lectures and speaks about brand building at universities, venture accelerators, and mentorship programmes.

​David Endersen - Managing Director White Bear

​David is MD of White Bear and has worked with brands ranging from start ups to global brands. A qualified accountant, his passion lies in the financial transformation of brand building and the wider impact strong brands can have on businesses. 