Writing Hooks: How To Grab (And Keep) Anyone’s Attention with Erica Schneider
It’s a no-holds-barred fight for attention out there.
Every article, LinkedIn post, and newsletter you hit ‘publish’ on is going toe-to-toe with:
The URGENT emails (🙄)
The photos of the office dog on Slack
The ✨ inspirational ✨ LinkedIn posts about the top ten personal branding lessons we can learn from BigFoot
So, it’s no wonder most content gets nothing but crickets
(Seriously – 96.55% of content gets no traffic from Google 💀)
Luckily, there’s a secret weapon in the war for your ideal readers’ focus:
Writing hooks – opening lines that grab people's undivided attention and keep it.
And Erica Schneider – who’s edited over 3 million words and helped hundreds of creators find their voice – has agreed to show us exactly how to come up with killer hooks guaranteed to stop your ideal customer in their tracks.
In this live Workshop, Erica will be schooling us on:
Why hooks are so important
The difference between good and bad clickbait hooks
The principles of a good hook
Some hook frameworks to get you started
Sick of publishing content that no one reads, shares, or even knows exists?
If you’ve seen Erica’s social content you know she’s cracked the code on how to catch your eye – and then keep you reading.
So, register for this live Workshop now and get ready to learn the exact playbook one of the best in the biz uses to write content that stops people from scrolling – and drives serious results.
P.s. Can't join us live for this one? Hit 'Register' and we'll send you the recording of this one so you don't miss it :)
About Erica
Erica is a professional writer, editor, trainer, coach, and consultant.
She's posted hundreds of thousands of times on social media, and edited 3M+ words (from 20k ebooks to 3k articles to a zillion social posts and everything in between).
Since 2018, she’s helped 100s of writers and entrepreneurs communicate strategically online so they can attract their ideal customers, become known for their expertise, and earn more money.
She’s built an audience of over 80k across Twitter & LinkedIn by showing up as her quirky self, prioritizing value over virality, and valiantly debunking bad writing advice (someone has to do it).