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IAC21 Marcomms Update

 from Optimal Workshop shares tips and insights on how to:

Rebecca is a UX researcher at Optimal Workshop, one of the world’s leading user research software providers, based in Wellington, New Zealand. With previous experience in both private and government organizations and a background in customer service and content strategy, she now loves to indulge her curiosity in researching the work practices of UX designers and researchers around the globe.

Optimal Workshop helps you put people at the heart of decisions. Teams at Uber, Capital One, and IBM use Optimal Workshop to transform insights into action. Test, recruit, and analyze all in one platform, and make data-driven decisions with confidence.

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2021 IAC: the information architecture conference. 

Getting more value from your IA testing

Join Grace, Ken, and Jessi backstage planning as they talk about the information architecture of role-based access control (RBAC) for the IAC Discord server and its impact on the design of the conference experience. Learn about how IAC21 is using Discord to manage backchannel notifications, permissions, and information for its conference and workshops. This event will be recorded.

 has been a recent convert to Discord since March 2020 and organizes meetups, events, and communities. She is one of this year’s IAC conference co-chairs and has been an organizer of IA events since 2016. Follow her on 

 is an information architect apprentice at 

 in Los Angeles. She is working on building the IAC Discord as a virtual conference space for attendees. You can follow her on 

 where she talks about chess as it applies UX and information architecture.

 an information strategist in Ann Arbor and has volunteered for IA events since 2018. He supports the IAC21 MarCom team with design, writing, and Discord moderation. Follow him on 

IAC Discord AMA: The Art and Science of Role-Based Access Control in Discord UX

Conversational experiences are seeing a surge in popularity, but the processes and systems we use to create them are still emerging. Often, the process gets codified as writing a draft script of the conversation, creating a linear decision tree to map out the logic behind it, then bolting on UI elements if needed.

This works ok for smaller systems, but at scale, it becomes increasingly difficult to maintain flexibility and capture the rationale behind design decisions.

The result: verbose, inflexible conversations that try to include every possible piece of information (aka ‘kitchen sink design’). 

So how can we create more concise, relevant and malleable conversations? This session will explore a high-level approach to prioritizing and choreographing content across the audial, textual and visual elements that go into a conversational experience.

As well as improving the experience for users, this also provides a framework for teams to document the thought process behind their conversational design — information that could one day inform better machine reasoning.

 is a Lead Experience Designer at Verizon in New York, where she’s focused on creating scalable frameworks for multi-channel conversational design. She has spent 10+ years working in design and research, across the UK, China, Australia, and the US. Steph is happiest when absorbing complex data through immersive research, visualizing the ecosystems behind it, and using these insights to inspire design. She’s applied this across a range of domains, such as power systems engineering, clinical trials, and telecommunications. She is also an active organizer of community events — in both music and design. Her background is in Computer Science, which she studied at Cambridge University.

Make it snappy: A content-led approach to conversational UI

We are living through a board game renaissance. While the pandemic bumped sales by 20% or more, designer board and card games have been growing steadily for over two decades. The most popular titles, such as Ticket to Ride and 7 Wonders, are now easy to find at Target, Barnes & Noble, and other large retailers. But with more than three thousand new games published each year the options are immense. It can be overwhelming.

This AMA-style session will help you navigate the world of modern board games and help you discover great games. The session will begin with a short presentation on the overall landscape, types of games, and things to look for. Then you can ask your questions about board games: where to find them, how to learn more, specific recommendations, the annual IAC game night, and more.

 has been exploring modern board games since 2009 and plays hundreds of games each year. He is the host of the annual IAC game night, a frequent speaker at the IAC, and has attended the conference annually since 2002.

2021 IAC: the information architecture conference

Discovering Modern Board Games: Ask Me Anything with Karl Fast

Admittance is limited to those who registered for the workshop on the IAC conference website: 

Your registration for this workshop provides access to:

https://www.theiaconference.com/session/sense-making-search-systems-site-optimization-2/

Sense-Making, Search Systems, & Site Optimization

Micro-interactions not only add fun, animated elements to a design, but they also help communicate important information to those using our products. This workshop is perfect for Adobe XD beginners. While not required, you may find it beneficial to download and familiarize yourself with Adobe XD prior to the event.

During the workshop, we will learn how to create several different micro-interactions for a stock trading application, including chart interactions, toggles and more. After Matt’s presentation, we will open the floor for questions and discussion.

Matt Rae is a Designer Advocate, and XD Instructor for Adobe, based in Canada. Coming from a decade in product design, across industries including travel, autonomous vehicles, EdTech and advertising technology, he’s now focused on equipping designers with resources to design the best experiences using Adobe XD. He has a passion for user experience, and developing the design community.

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