Events

We are excited to announce our first Marketing Circle on June 24, 2020, co-led by Alexis Contos (Global Head of Marketing at Softbank Vision Fund), Emma Bates (Founder of Diem & former Head of Global Marketing at Away) and Sarah Noeckel (Founder of Femstreet and Investor at Northzone)

If you have any other questions, please contact hello@femstreet.com

Femstreet Marketing Circle 

Welcome to our July meet & greet! We hope you will:

🤝 Make valuable connections 💡 Learn what others in our community are up to 🚀 Have a blast!

We’ll do rounds of 1-on-1 conversations until you’ve met a bunch of amazing people.

Femstreet July Meet & Greet

Femstreet Monthly Meet & Greet (August)

Femstreet Angel Investing Circle 

Femstreet Monthly Meet & Greet (September)

Femstreet Startup Legals Circle 

Femstreet Monthly Meet & Greet (October)

Femstreet Monthly Meet & Greet (November)

Femstreet PR & Comms Circle 

Femstreet Christmas Social

Femstreet 2021 Welcome Session  

Femstreet Meet & Greet - Bring a friend 

“Community is the new moat” It’s been the secret source to success for many brands such as Nike, Rapha, and Glossier. The fundamental premise of product-led growth is that product is the main driver of a go-to-market journey that pushes users to find, adopt, and use your product. Community-led growth acts as a multiplier on top of product-led growth. By actively facilitating user interactions, and providing value past the product itself.

Kim Johnson is the Head of Community at Geneva, all-in-one communication app powering the future of online groups & communities. Kim was an early employee at Glossier, where she led the strategy and execution for all community engagement initiatives, as well as the strategy for product co-creation.

Join our Q&A on Substack with Kim on Building a community-first product on February 18 at 5 PM GMT.

Building a community-first product - Q&A with Kim Johnson (Geneva Chat, Glossier)

Femstreet Meet & Greet April - Bring a friend 

Femstreet Community Check-In - Bring a friend 

Want to learn more about product-led growth? Join us for a (written) Q&A on Substack with Sandhya Hegde, Partner at Unusual Ventures, where she leads investments in B2B software. 

Founded in 2018, Unusual is silicon valley’s first full service seed fund giving technical founders unparalleled GTM support across critical services like recruiting, sales, marketing, community and product-led growth. Their portfolio includes unicorns like Webflow, Carta, Harness and Arctic Wolf Networks. 

Prior to Unusual, Sandhya was an executive at Amplitude, a leader in product analytics and helped scale the business 30x in ARR. At Amplitude, she built and led teams across Growth, Marketing and New Products. While there, she also founded Amplify, the world's leading product-led growth conference with over 10k+ annual attendees and was a Product Strategy coach for many Fortune 100 companies including Walmart, Ford and NBC. Over the past 6 years, she has been at the forefront of the product-led movement that has swept the world of enterprise software startups. 

She will join us to chat with you all about testing your own startup ideas and how to set up a modern GTM motion for a SaaS startup. 

Note: this is not a Zoom event, the Q&A will take place on Substack and Femstreet subscribers will receive a link to the discussion in their inbox. 

Q&A on Product Led Growth with Sandhya Hegde, Partner at Unusual Ventures 

Femstreet Community Check-In June'21- Bring a friend 

Join us for a Q&A on Substack with Sari to talk about her new project 

 - an experiment to find a better business model for funding quality writing - the future of media, curation, knowledge networks, and the ownership economy. 

Sari is an early-stage VC, techno-optimist, product strategist, and storyteller. Currently, she is building 

 - the first community-curated knowledge network for builders and is a VC at 

. In her spare time, she writes a newsletter about the intersection of tech and culture, 

This is a live Q&A on Substack (written format, no Zoom). 

 subscribers receive an email once the Q&A goes live. 

👻 🧠 Q&A with Sari Azout on the future of media, curation, knowledge networks, and the ownership economy

Join us for a Q&A live on Substack with Ellen Donnelly of 

Ellen Donnelly is the Founder + Chief Coach at The Ask.

She works with founders, freelancers, and startup communities to launch a business doing what they love. Combining certified coaching with mentoring from a decade working with startup talent, Ellen guides founders to get clear on their own version of success, and to design a business around their unique strengths, talent and passions. 

This is a live Q&A on Substack (written format, no Zoom). 

 subscribers receive an email once the Q&A goes live.

Building a business aligned to your strengths & talent — Q&A with Ellen Donnelly, The Ask, coach for new startup founders


We will play conversation games over and over until we've smiled our faces off. We hope you will:

💡 Learn what others in our community are up to

Are you new to this? It's kind of a community speed-dating. As one comment said: "No dead small talk. Great people (as always) and upbeat energy!"

Femstreet Summer Community Check-In 

Hello friends, welcome the Founder Beach, a special edition of our bi-weekly community check-in. 

We will play conversation games over and over until we've smiled our faces off, share advice and talk about our summer plans. We hope you will:

Femstreet Founder Beach 

We hope you'll have had a great summer. As many of you are starting to go out fundraising in September, we are inviting you all to share your learnings, best practices with the community. Sarah Noeckel from Northzone will be there for 1:1 advice from a VC perspective and share what she's looking for when investing in an early-stage company.

Community Check-in - Fundraising  101 

Luck Circles are collaborative and interactive social sessions that allow you to share asks with your peers and draw on the power of the community to help crowdsource solutions.

Luck Circle

War Stories

Welcome to our November community check-in. Sarah is going to kick off the session with a short guide on how to create hype when fundraising and maximize momentum.

💡Learn how others in the Femstreet community have successfully closed their financing round

We’ll do rounds of 1-on-1 conversations and group session until you’ve met a bunch of amazing people.

Are you new to this? It's kind of a community speed-dating. You will be matched with others and flip cards with questions. As one comment said: "No dead small talk. Great people (as always) and upbeat energy!"

Community Check-In: How to create Hype when fundraising and maximize momentum.

2021 has been eventful. Whether you started a new job, company or decided to make a big career move, let's come together to reflect on 2021, set our goals for 2022 and help each other work towards new heights. It's time to fly!

The Year Ahead: 2022 Goal-Setting Session

Our next virtual community event will be a meet & greet on January 26th. It’s been a while since we last had the chance to see new faces within the Femstreet community, so join us for this casual and fun event in which you’ll be matched with other Femstreeters.

Femstreet Meet & Greet January 2022

Our next virtual community event will be a meet & greet on February 22nd 2022. Join us for this casual and fun event in which you’ll be matched with other Femstreeters, show off your talents and dance moves. 

Femstreet Speed Friending

“The world will see you the way you see you, and treat you the way you treat yourself.” –Beyoncé

The way we take care of ourselves — or don’t! — affects so many things that matter. How long we live. How well we live. Our ability to connect with and help others.

You would think that we’d prioritize something so important. But many of us forget to. We get caught up in the daily whirlwind of life. So today, let’s pause and check in on our environment, health, and level of joy and connectedness — the building blocks of a fulfilling life.

Femstreet Self Care Community Session 

Please join us for this Growth & Marketing session with Sheena Shiravi, who was most recently the VP of Marketing at Eaze, the leading cannabis marketplace and delivery company in the US. 

Sheena started at Eaze in 2015, when the company was still a Series A startup navigating the newly formed cannabis delivery industry. During her 6 years at Eaze, Sheena oversaw the growth of the Communications team and later went on to lead and grow the Marketing division. 

In this session, she will share her experiences building the communications and marketing teams from Series A to D and her lessons learned over the years.

Sheena Shiravi was most recently the VP of Marketing at Eaze, the leading cannabis marketplace and delivery company. In her role, she was responsible for the marketing strategy while overseeing the team that drives new user acquisition, user retention and builds the Eaze brand.

She is an experienced marketing professional with a demonstrated history of growing and scaling marketing channels focused on user acquisition, activation, retention, revenue, and referral. Coming to marketing from communications, she is an expert in brand-driven storytelling through integrated marketing strategies.

Prior to Eaze, Sheena was a member of the corporate communications team at Alibaba. A seasoned technology marketing and communications professional, her experience includes representing B2C, B2B, and enterprise technologies at leading Tech Public Relations Agencies.

She holds a BA in Political Economics from the University of California, Berkeley.

Growth & Marketing from Series A to D with Sheena Shiravi

Please join us for this session with Maxine Minter, CEO of Co Lab, as she breaks down the basics of equity options at startups and how to understand the package you're receiving. Come prepared to ask all the questions you've always wanted answers to!

Maxine is a company operator and an active angel investor. As CEO at 

, Maxine works alongside executive teams at high-growth companies to match them with the world’s best executive coaches to help them to unlock value in themselves and their organizations. The common areas of work include leadership development, optimization of operations, capitalization strategy, and go-to-market strategy. Co Lab’s coaches work with companies like Notion, LinkTree, ClearCo, Segment, Plaid, and more. 

As an angel investor, Maxine invests in companies in the automation of services ecosystem, and teams that she believes will provide real value to the world. Maxine has taught business building at Stanford University and Bond University, and has been a guest lecturer at Warwick Business School and many others.

Breaking Down Equity

Following Maxine Minter's session breaking down the basics of equity, please join us for this follow-up with Megan Karsh, who'll be walking us through the best ways to negotiate your equity package. Ever wondered what the best ways were to negotiate your package and ensure you're receiving the best offer for you? Well, this is your time to ask all those questions you've always wanted answers to!

Megan established The (em) Collective, a coaching & training venture applying lessons from international peacebuilding about collaboration, leadership, and power dynamics to everyday work culture. She’s an expert in identity-based conflict and developed The (em) Co’s approach while working on conflict transformation & institution-building in Afghanistan, Iraq, Rwanda, Mali, Syria and elsewhere for the UN and Stanford. Clients include Google, Slack, Fortune 500 companies, nonprofits, and universities. Megan has been interviewed by Forbes, Refinery29, The Modern Guide to Equality, and Women of Silicon Valley about culture, power, and equity.

In addition to The (em) Co, Megan teaches negotiation at Stanford Law and is a conflict consultant to the United Nations and Forest Whitaker's Peace and Development Initiative. She is on the US Dept of State's Roster of Fulbright Specialists as an expert in education systems design. 

Megan holds a J.D. from Stanford Law and graduated Phi Beta Kappa with a B.A. in Art History from Oberlin College. She lives in sunny Ojai and pops up regularly in San Francisco and around the globe like a modern Carmen Sandiego.