Product-Led Sales (PLS) AMA: Patrick Woods (Orbit)
Patrick is co-founder and CEO of Orbit, the leading community growth platform. Orbit enables teams to grow and measure their community across any platform. By gathering details of all community interactions in one place, Orbit delivers insight into the individuals and organizations and their relationship with your company.
In the past, Patrick has led customer success teams at Keen IO and Figure Eight and has worked with business leaders from some of the world’s fastest growing businesses to leverage the power of community. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas (Apress). He lives in San Francisco and is an avid fencer.
Topics up for discussion:
🔮 Patrick's 3 part definition of Community
🔮 Getting started: Community discovery and positioning
🔮 Tying in community with sales as part of your GTM function
🔮 The orbitmodel.com framework for calculating community health: gravity, love, and reach