Events

How do define PQLs for your product-led sales motion? 

Join us for a webinar and live workshop on defining PQLs on Wednesday, December 8 @ 11 am PST. We will walk through Pocus’ framework for defining & operationalizing PQLs and workshop real examples of PLG companies defining PQLs.

Want to workshop your PQL definition live?

Submit your company/product for the live workshop during registration - we'll choose 2-3 examples to workshop live with you! 

✅ How to identify and test your PQL definitions

✅ How to run your very own PQL workshop with your team

Define Product-Qualified Leads with the Pocus PQL Framework: Webinar + Live Workshop.

Fireside chat with Meka Asonye, Partner at First Round Capital on the state of Product-Led Sales in 2022. 

Join Meka Asonye, Partner at First Round Capital and Alexa Grabell, CEO at Pocus for a fireside chat on the state of Product-Led Sales. 

High-performing teams at the best PLG companies have been practitioners of Product-Led Sales (PLS) for a few years now, but education on the topic remains scarce. That’s why 

 teamed up to create the first-ever Product-Led Sales Benchmark Survey to learn how PLG companies structure, plan, and execute their sales strategy. 

In this fireside chat, Meka and Alexa will share insights from the PLS Benchmark report and dive into how they see PLS evolving and what GTM teams should be prioritizing in 2022.

*Data is from The 2021 Product-Led Sales Benchmark survey of 200+ PLG companies. 

PLS Benchmark Report launches on Jan 18. Get a copy early by signing up for  👉 the 

The State of Product-Led Sales

Want real GTM advice from people who have "been there, done that"?

Join us for the first installment of a new series where we gather a diverse panel of GTM leaders to discuss a hot topic. 

This month we're diving into Product-Qualified Leads with GTM leaders from Cypress, Reprise, and Grafana, all of whom have built and scaled their own PQL programs + processes. 

, former partnerships and GTM lead at DigitalOcean, and proud PQL proponent. 

. She brings over 20 years of experience and has held marketing executive and leadership roles at companies like HubSpot, Bizible (acquired by Marketo during her tenure), Madison Logic, and Amazon.

 where he's responsible for product-led growth. Prior to Grafana, David led Growth and Product Marketing at DigitalOcean, one of the world's largest cloud providers. 

Come ask the experts your burning 🔥 questions about building PQLs and operationalizing them in your GTM motion + tools. 

Real GTM advice: Product-Qualified Leads (with the experts)

Product-Led Sales AMAs are for YOU to become a better PLS leader and learn how others have tackled similar problems. This is a very low-key, casual opportunity to ask all of your burning PLS questions.

Note: This event is for PLS community members, DM Alexa or Sandy if you want to invite a +1

. when he joined Notion three years ago when the team was 10 people and has since grown to millions of users and community members. 

Product-Led Sales AMA: Ben lang (Notion)

 is currently Global Director of Sales at ClickUp. Working for high-growth unicorns is nothing new for Kenneth. He's been an early employee at 3 unicorns helping those early teams build a business and GTM strategy. Prior to ClickUp, Kenneth held senior enterprise sales roles at Goodera, App Annie, and Yammer. 

Product-Led Sales AMA: Kenneth Vincent (ClickUp)

Julia is a Sales executive who started out as a developer. Not a typical path, but she led every client team under the sun before finally coming to terms that she belonged on the dark side. Luckily for her, selling deeply technical products and services required knowledge and passion for it which she had, and the ability to turn sales on its head. Figuring out the Product Led Growth and Sales motion for Sourcegraph (a unicorn dev tools company) from scratch way before there was even a name for what she was doing, she's delighted to share her experience on how to sell without selling, when to follow a playbook vs create your own, and everything else that it takes to create and deliver a repeatable sales motion now that the game has changed.

Product-Led Sales AMA: Julia Gilinets (Codesee)

Join us for the next installment of a new series where we gather a diverse panel of GTM leaders to discuss a hot topic. 

This month we're diving into the topic of moving from a sales-led to product-led GTM motion with experts from Guru, Vidyard, and DevRev, all of whom have made the transition or are currently making the shift and can share what they have learned.

Senior Director of Product-Led Sales at Guru, author of bestselling Just F*ing Demo!, and early champion of all things Product-Led Sales. 

With over 8+ years of B2B SaaS Marketing experience, Karishma now leads Growth Marketing initiatives at Vidyard.

is currently Head of Growth at DevRev but prior to his new role he helped Nutanix transform their sales-led business to PLG as VP Product and Solutions Marketing. 

Come ask the experts your burning 🔥 questions about how to start the process of moving from sales-led to product-led, how to get buy-in, measuring success, and more...

Moving from Sales-Led to Product-Led  Panel

 — Chief Revenue Officer at Sentry, former Head of SMB Sales at Atlassian, and expert at scaling go-to-market teams and infrastructure at product-led companies.

Product-Led Sales (PLS) AMA: Chris De Vylder (Sentry)

 is co-founder and CEO of Scratchpad, the pioneer of the Revenue Team Workspace. Prior to Scratchpad, Pouyan was co-founder and CEO of PersistIQ, the complete outbound platform engineered from the ground up for sales. A successful serial entrepreneur, Pouyan is passionate about creating delightful user experiences and products that impact how people and teams work, especially in sales.

Product-Led Sales (PLS) AMA: Pouyan Salehi (Scratchpad)

 is a marketing and sales operations leader at Unito, where he spearheads revenue operations best practices.

Product-Led Sales (PLS) AMA: Mathias Saint-Jean (Unito)

, is currently Head of Growth at Airtable with experience running growth initiatives at some of the most recognizable brands like Facebook, Blue Bottle, and Dropbox. 

Product-Led Sales (PLS) AMA: Lauryn Isford (Airtable)

This month we're diving into the topic of 

This month we're lucky to have three incredible community leaders who have helped build and scale three beloved communities. 

Anna Filippova - Director, Community & Data at dbt

Anna Filippova tends to the dbt Community Garden of over 25,000 at dbt Labs as the Director of Community. Prior to dbt Labs, Anna built the first Analytics Engineering team at GitHub. Today, she writes about the intersection of modern data tools and open source in the Analytics Engineering Roundup.

Nisha Baxi is the Director of Community at Gong and former Head of Marketing and founding team member of Monte Carlo Data. She has had the pleasure of growing a prominent Silicon Valley entrepreneurship community organization to 15K members, built programs and frameworks at Microsoft, Salesforce, and Facebook that are still used today continuing to drive adoption and fostering loyalty. 

Lena Vu Sawyer - Head of Community at Replit

Lena Vu Sawyer is the Head of Community at 

where her goal is to empower all people to make their mark on our digital world. Outside of work, she is an artist, cyclist, and science fiction, enthusiast.

Come ask the experts your burning 🔥 questions about building an engaged SaaS community like should you even start one? What type of community should you build? How do you measure success? 

Real GTM Advice: Building Community

 currently leads the AE organization at Retool. She has always had a passion for building new GTM functions at early-stage companies that solve technical problems. She led Operations, Customer Success, Renewals, and new business Sales teams at both Clever at Segment.

Product-Led Sales (PLS) AMA: Eleanor Dorfman (Retool)

 is the President at Pitch, where he leads the company’s go-to-market efforts. 

Prior to joining Pitch, Nick led CircleCI’s international expansion, building out operations as EMEA General Manager and a member of the global executive team. He led CircleCI’s regional business through rapid growth, with paid customers in 68 EMEA countries, including many of the most innovative software companies in the region. 

Nick has previously led teams at Stripe, Facebook, and Microsoft, and built a number of earlier-stage startups through to successful exits. He also loves helping founders and startups take their first steps on their own journeys as an early-stage investor, non-exec, and board advisor.

Product-Led Sales (PLS) AMA: Nicholas Mills (Pitch)

Patrick is co-founder and CEO of Orbit, the leading community growth platform. Orbit enables teams to grow and measure their community across any platform. By gathering details of all community interactions in one place, Orbit delivers insight into the individuals and organizations and their relationship with your company.

In the past, Patrick has led customer success teams at Keen IO and Figure Eight and has worked with business leaders from some of the world’s fastest growing businesses to leverage the power of community. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas (Apress). He lives in San Francisco and is an avid fencer.

🔮 Patrick's 3 part definition of Community

🔮 Getting started: Community discovery and positioning

🔮 Tying in community with sales as part of your GTM function

 framework for calculating community health: gravity, love, and reach