Take Your POS Fundraising Success to the Next Level with Brittany Hill, Accelerist
"When it comes to cause marketing, if you're not at least trying to land and execute a point-of-sale fundraiser, you're kind of wasting your time. You probably shouldn't be doing cause marketing in the first place."
This is what I tell people about cause marketing and point-of-sale.👆 Why? Because point-of-sale (POS) is where all the money is, folks. Not focusing on POS when the right opportunity presents itself is like...
⚾️ Not trying to hit a home run when the pitcher lobs you the ball ️
💸 Not cashing in a winning lottery ticket
🐟 Winning a carnival game and picking a goldfish in a bag instead a teddy bear as tall as you
I mean, who does this, right? You get my point.
And don't think for a minute that POS fundraising is just for the big nonprofits and their national partners with 7-figure programs.
No-no.
LOCAL POS fundraisers can raise five or six figures. This is a fact because Joanna MacDonald, former colleague and my co-author for Cause Marketing for Dummies, and I used to raise six-figures with POS all the time at Boston Medical Center.
Everyone should be working to raise their game on POS fundraising. And I have just opportunity for you next Thursday, May 12th @ 3pm EDT.
Joining me will be Accelerist CEO Brittany 'Brit-Bit' Hill. 💁🏻♀️ Brittany will be unveiling the very latest research on giving at the register.
💰 Economic issues. Brittany will unpack how economic factors like inflation and interest rate spikes will influence POS giving through the rest of the year.
🌎 Social issues & consumer preferences. Brittany will reveal the social issues consumers are giving to post-pandemic, which nonprofits consumers are gaga over - and how you can be one of them.
🔢 How to tackle POS step-by-step. Brittany will explain how your POS campaign strategy, setup, and implementation should evolve in 2022 and beyond!
Are you serious about cause marketing? If you are - and you must be! - you have to be serious about POS! Sign up now.