The know-how workshop: PR & Storytelling Secrets
Discover how to craft your brand storytelling and PR strategy that outlines your objectives, audience, and business goals.
About this Workshop
Meet with your peers, fellow MaRS ventures and The Agency Communications Inc.
This workshop will cover how to build a cohesive list of stakeholders and strategies to launch a product, strategic purpose of various media/content channels and how to optimize their value, the role of PR and when to incorporate it into your overall business strategy, drafting your elevator pitch and continuously improving your storytelling. This series will be divided into two sessions.
Session 1 Agenda:
2:00 - Introductions & Briefing
2:05 - Discussion & Brainstorming: Build your target audience & organizational goals
2:20 - Product launch strategies
2:30 - How to optimize various media and content channels
2:40 - The Role of PR and when to incorporate it in your overall business strategy
3:00 - Roundtable: Draft your Elevator Pitch
3:15 - Brainstorming & Ask Arleigh Anything
3:25 - Closing Remarks
Session 2 will take place at a later date (TBC).
Who should attend
Founders and marketing/PR professionals of early-stage start-ups that are leading execution strategies and want to accelerate their brand storytelling/PR efforts in 2023.
Max 20 attendees (RSVP)
Details
November 02, 02:00 – 03:30 p.m. EST (Online)
About the speaker
Arleigh Vasconcellos, Managing Director, The Agency Communications Inc.
As the founder and Managing Director of The Agency, Arleigh has 20+ years of experience in strategic communications and honed her skills working for global companies. For the past 13 years she has been supporting the innovation and technology sector, helping brands tell their stories and execute strategic PR and marketing campaigns.
Over the course of her career, she has worked with brands and companies like Virgin Holidays, World Travel Market, Tourism Whistler, Whistler Blackcomb, Platform Calgary, NACO Canada, PwC, Spiritleaf, Surerx, Symend, Alberta Innovates, ECO Canada and many more. Her focus is to create first-rate outcomes for innovators,delivering strategic communications, PR and marketing, as well as crisis comms counsel.