How to Get SEO Buy-In: Selling The C-Suite On Your Strategy with Tom Critchlow
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SEO is a team sport.
You’re not going to be able to drive results if you don’t have dev support, a content budget, and license to change a title tag without sign off from the CEO.
But the dev team has their own KPIs – and none revolve around search performance.
The PPC team has a much easier job of demonstrating ROI, so they get the lions’ share of the marketing budget.
And the C-suite simply doesn’t understand how much SEO can boost their bottom line.
Sound familiar?
Don’t worry – Tom Critchlow has the solution.
He’s had years of practice convincing clients to give his teams the resources they need to drive results. And luckily for us, he’s agreed to reveal the tried-and-tested techniques she uses to get exec buy-in on his SEO strategies in this Live Workshop.
Join us to learn how to:
Sell SEO as a serious conversion driver
Forecast the ROI of your SEO strategy
Connect SEO to key sales KPIs
Present an SEO strategy that gets exec buy-in
Sick of constantly fighting to get the resources you need to execute an SEO strategy you know is going to drive results? Join us to make 2024 the year you finally say goodbye to groveling to have the “noindex” tag removed from a key page…
Register now to secure your spot in this live Workshop and get ready to learn from the best.
P.s. Can't join us live for this one? Hit 'Register' and we'll send you the recording of this one so you don't miss it :)
About Tom
Tom has spent the last 15 years working in SEO and digital media. He opened up the Distilled NYC office in 2011, worked at Google for a few years, and has been running his own consulting business for the last ten years.
Three years ago he founded The SEO MBA, a newsletter and series of courses designed to teach SEOs to present ideas to the C-suite, create a compelling business case for multi-million dollar investments, and work cross-functionally to gather buy-in from stakeholders.