Cover Image for Building Strategic, Demand-Generating B2B Content Clusters

Building Strategic, Demand-Generating B2B Content Clusters

Hosted by Victor Eduoh Consulting (VEC) & Jeremiah Ajayi
 
 
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About Event

Kevin Indig, Lead Marketer @Shopify & Founder of Growth Memo, said:

“Covering all aspects of a topic is still a good idea and… It’s beneficial for users and businesses because when you cover all aspects of a topic and do it well, there are fewer (maybe no) reasons for users to leave your site, and that’s big.

He’s right.

Today, building a strategy that helps you cluster content to cover all aspects of a topic is big. It’s how B2B SaaS Marketers can engage, educate, and increase the chances of converting prospects in today’s ever-increasing sales cycles.

Our own data supports this.

Take Amanda, a B2B SaaS prospect who became VEC’s customer. It took about 54 days to get her from awareness to qualified pipeline.

How did we engage her throughout this lengthy sales cycle?

By clustering six(6) content pieces around the topic, Product-Led Storytelling:

And here's the proof:

Our work with other B2B SaaS companies also supports this trend.

So we thought...

Why not teach others how to do this, step by step?

This event is our answer to that question.

So on March 23rd, in one hour, you’ll learn:

  1. Why clustering content around topics relevant to your SaaS business helps you build a B2B content strategy that drives pipeline, despite increasing sales cycles.

  2. The 5 steps to creating one with VEC’s TCCS (Topic Clusters Content Strategy) Framework that positions you to generate real demand for your product.

  3. How to execute a topic cluster content strategy with Product-Led Stories to capture the demand you create at the content execution level.

About Your Host, Victor Eduoh

Victor Eduoh is the Founder & Lead Strategist at VEC, a product storytelling studio for B2B SaaS companies and VCs. A thinker and problem-solver whose mission is to make the global web more valuable one story at a time, Victor regularly speaks about content marketing strategy design, Product-Led Storytelling, and demand generation.

He’s an ambassador at the Product Marketing Alliance, a 5-star mentor at GrowthMentor, and the B2B content strategist who coined “Product-Led Storytelling.”

See you at the event!