Achieving a Great Customer Experience with Unified Marketing Automation
Marketing is critical to a brand's long-term success. However, because of the extraordinary hurdles and industry upheaval brought on by COVID-19, the B2B buying process is becoming lengthier and more complex than ever before.
Maintaining one-to-one contact with leads, clients and prospects is critical. Still, this difficult task has become much more difficult as firms respond to the pandemic by shifting to leaner operations.
Marketing automation comes to the rescue in this situation. It not only simplifies marketing tasks but also assists marketers in developing meaningful relationships with their prospects and consumers.
Marketing automation is the ideal way to develop customer experience, and CMOs worldwide are eager to invest in it to optimize the customer journey.
Unified Marketing automation collects data from website visits, downloads, sponsored commercials, social media, CRM, ERP, support desk, chatbot and social media activity to provide insight into current and potential customers' behavior.
It also aids the brand in determining the interests of its customers and where they are in the overall purchasing process. As a result, a brand can tailor its plans to produce the desired response from its audience by using resourceful and comprehensive data.
In this webinar, we can learn the following topic -
Top challenges for achieving great customer experiences
Technology and process decisions required to effectively address CX challenges across the organization and how marketing automation helps to do it
How CDPs help accelerate time to value, drive privacy compliance, and elevate marketing decision making.
The speakers are -
👉 Rishubh Chakraborty - Manager - Product Marketing, Deserv
👉 Ankita Jain - CoFounder, CMO - GoPaisa
👉Stefan Repin - B2B expert & consultant, Wizly
Who should attend the Webinar?
➤ Senior Marketing professionals, CMOs, Decision Makers
What is the format of the Webinar?
➤ Panel Discussion
When and where this Webinar will happen?
➤ The webinar is going to happen on 9th June at Google Meet at 5PM.
How do I log in to watch the Webinar?
➤ Log in to this link - https://lu.ma/ariticwebinar6
How do I log in to watch the Webinar?
➤ You have to log in through the above mentioned link. After log in, you will get one joining link to attend the webinar.
What is IST?
➤ IST means Indian Standard Time.