Cover Image for Use Content to Engage Customers Throughout the Sales Cycle

Use Content to Engage Customers Throughout the Sales Cycle

Hosted by Meghamala Paul, Ankit Prakash & Neha Shelar
 
 
Google Meet
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About Event

Content marketing is a robust tool business can shorten the B2B sales cycle. According to the Harvard Business Review, on average, B2-B customers complete nearly 60% of a typical purchasing decision before speaking with a supplier. Content is the tool that enables those conversations.

In a word, we can tell that content attracts and draws in targeted prospects. Content educates those prospects and helps candidates solve their problems and ultimately make a purchasing decision. Delivering valuable and relevant content makes that sales more relevant and of value.

In this webinar, you will learn

  • How do you do once you land on a strong content idea?

  • How can businesses use Content Engage Customers Throughout the Sales Cycle? 

  • By versioning an original content idea into a range of formats, how the salesperson or marketers can get the most mileage out of their very best concepts.

The speakers are -

👉 Beerajaah Sswain - Growth Consultant, BS Consult

👉 Vanhishikha Bhargava - Founder - Contensify

👉 Surbhi Kakkar - Management Consultant and Independent Brand Strategist

👉 Vidyullatha Prakash - Director of Marketing - Docmation

Who should attend the Webinar?

➤ Senior Marketing professionals, CMOs, Decision Makers

What is the format of the Webinar?

➤ Panel Discussion

When and where this Webinar will happen?

➤ The webinar is going to happen on 18th May at Google Meet.

How do I log in to watch the Webinar?

➤ Log in to this link - https://lu.ma/ariticwebinar3

How do I log in to watch the Webinar?

➤ You have to log in through the above mentioned link. After log in, you will get one joining link to attend the webinar.

What is IST?

➤ IST means Indian Standard Time.