Zurich Meetup: Future-proof Product Thinking #2
An evening of insight, strategy, and connection for product and design leaders in Zurich.
Following the success of our first edition, Zurich Meetup: Future-Proof Your Product Thinking, we're back to explore further what it takes to stay relevant in today's dynamic product world.
In this second edition, we take a closer look at how emerging technologies and evolving team dynamics are changing the way we define, build, and scale products. From the rise of Generative AI to the growing importance of strategic data use, the expectations placed on product and design teams are rapidly shifting, and so must our thinking.
This event is for leaders, product managers, UX designers, and builders who want to connect with peers, align with emerging trends, learn better working methods, and discuss practical challenges.
Turn Data into Decisions with the North Star Framework
Starting at: 18:30 GMT+2
Speakers: Ana Burciu (Product Strategist) & Raz Burciu (Product Designer) from Just Mad
In today’s fast-paced product environment, data is everywhere, but too often, it’s underutilized. Without a clear strategic lens, teams risk reacting to noise rather than acting with intention. That’s where the North Star Framework comes in.
Join us for a deep dive into how leading product teams use this framework to transform raw insights into aligned, high-impact product decisions. This session is designed to help you cut through complexity, clarify what drives real customer value, and put your data to work.
GenAI: A Mental Model for Product Thinkers
Starting at: 19:15 GMT+2
Speaker: Adam Hosman, Lead Software Engineer at EPAM Systems
In this talk, Adam Hosman offers a crisp, hype-free walkthrough of how modern GenAI systems evolved—from autocomplete to autonomous AI agents, to the extent product managers actually need to understand. Rather than diving into math or model internals, the session focuses on building intuition: What can GenAI do, what can’t it do, and what should you realistically expect from it in your product roadmap?
GenAI impact on Product Management
Starting at: 20:00 GMT+2
Speaker: Antonio Di Marzo, Senior Director, Head of Product Management at EPAM Systems (Switzerland & Italy)
Generative AI is reshaping the role and responsibilities of Product Manager; we’re radically shifting toward designing reasoning systems that are capable of interpreting goals, make decisions, and adapt.
In this talk we’ll walk through the transformation from traditional feature articulation to agent definition, and uncover what it means to lead a product organization in this new era: where features become agents, prompts become products, and the cost structure shifts from development to runtime.
Ana Burciu is a Product Strategy consultant and co-founder of Just Mad, helping product teams calibrate their growth compass and find their true north. With over 10 years of experience in tech, she believes strategy should feel like clarity, not complexity. She’s helped product teams across startups, agencies, and global enterprises align around what really drives growth: customer value and business outcomes.
With over a decade at the intersection of business, design, and innovation, Raz Burciu helps companies turn uncertainty into opportunity. As a certified UX specialist, facilitator, and co-founder of Just Mad, he’s worked with teams at Miro, SAP, Amplitude, Cartier, UiPath, PwC, and Productboard, guiding both startups and enterprises through pivotal moments of change.
Adam Hosman leads a GenAI specialist team at EPAM Switzerland, focusing on Retrieval-Augmented Generation and AI agents. Drawing on his years of experience in enterprise software engineering and GenAI R&D, he enjoys distilling complex ideas into useful and engaging community events. Outside work, he’s into drumming, specialty coffee, and countryside photography with his dachshund.
Antonio Di Marzo is a product leader with a rich background spanning embedded systems design, blockchain innovation, and AI-driven product management. Currently, he spearheads EPAM Systems’ Product Management Consulting Practice across Switzerland and Italy, with a focus on Applied AI solutions throughout the EMEA region. Previously, Antonio led the product team at B3i, aiming to transform the insurance industry through blockchain technology. He also founded Smoothie Lab, a venture dedicated to supporting artists via NFTs, the metaverse, and generative AI initiatives.