Zurich Meetup: Future-proof Product Thinking
An evening of insight, inspiration, and connection for product and design practitioners in Zurich.
In a world where change is the only constant, how do you build products and organizations that stay ahead of the curve? Join us for an evening with Zurich’s product and design community to explore what it means to future-proof your product thinking.
This event is for leaders, product managers, UX designers, and builders who want to connect with peers, align with emerging trends, learn better working methods, and discuss practical challenges.
Talk 1: AI as Your Copilot – Supercharging Product and UX
Starting at: 18:30 GMT+2
Speakers: Omar Moling (Director of Product) & Daphne van de Brule (Director of Product Experience) from Beekeeper
In today’s fast-changing digital landscape, AI isn’t a future concept — it’s a present-day collaborator. In this candid, practical talk, Omar and Daphne share how they integrate AI into their daily product and UX workflows. You’ll hear real-world examples of how AI enhances everyday tasks across discovery, design, and delivery. They’ll explore how to prepare your team and organizational setup for scaling with AI, and what it takes to embed AI into your product vision and strategy. Expect a grounded take on what’s working, what’s not, and the key questions every product team should be asking.
Talk 2: Design Sprints in 2025 – Rediscovering Focus in an AI-Driven World
Starting at: 19:15 GMT+2
Speakers: Ana Burciu (Product Strategist) & Raz Burciu (Product Designer) from Just Mad
Design Sprints have always been about cutting through noise and finding clarity fast. But in 2025, they’re more essential and more powerful than ever. This talk explores how modern teams are reinventing Design Sprints to stay aligned, reduce risk, and discover AI-powered opportunities that matter. You’ll learn how AI can act as your co-pilot throughout the sprint, from rapidly synthesizing research to generating creative concepts and even prototyping smarter. Through hands-on examples and real-world case studies, we’ll show how teams are using this time-boxed process to validate ideas quickly, explore AI use cases responsibly, and ensure they’re building the right things in a fast-moving market.
Panel: Future-Proofing Together
Starting at: 20:00 GMT+2
Special guest speaker: Daniel Kaeser (Chief Product & Growth Officer) from Migros Online
To wrap up, all our speakers will come together for an open panel discussion and Q&A. Bring your questions and join a no-fluff conversation about what product leaders are really wrestling with, and what it takes to build meaningful, resilient, successful products today.
Daphne van den Brule is Director of Product Experience at Beekeeper. With 12+ years in UX and product, she focuses on practical, human-centered ways to apply AI in product design — and on building teams that embrace change without losing sight of the user.
Zurich‑based product director Omar Moling leads Beekeeper’s product strategy, applying AI‑driven insights to modernise frontline operations. Previously Senior PM at Ricardo and Head of Personalisation at 42matters, he holds a CS degree specialising in machine learning.
Ana Burciu is a Product Strategy consultant and co-founder of Just Mad, helping product teams calibrate their growth compass and find their true north. With over 10 years of experience in tech, she believes strategy should feel like clarity, not complexity. She’s helped product teams across startups, agencies, and global enterprises align around what really drives growth: customer value and business outcomes.
With over a decade at the intersection of business, design, and innovation, Raz Burciu helps companies turn uncertainty into opportunity. As a certified UX specialist, facilitator, and co-founder of Just Mad, he’s worked with teams at Miro, SAP, Amplitude, Cartier, UiPath, PwC, and Productboard, guiding both startups and enterprises through pivotal moments of change.
As Chief Product & Growth Officer at Migros Online, Daniel Kaeser built a new product department from the ground up around a clear product vision to simplify customers’ lives. He owns the entire end‑to‑end online‑grocery experience—including logistics—and leads the Migros app to improve the convenience for the in‑store shopping. Daniel guides empowered, cross‑functional product teams practising continuous discovery and delivery, always focused on customer value, measurable outcomes, and meaningful impact.