How To Use Data to Tell A Story: Master Data Visualization & Storytelling That Drives Business Decisions
A Live Panel Discussion with data vizualization experts
📅 Date: April 10, 2025
⏰ Time: 3pm BST, 4pm CEST, 10am ET
⏳ Duration: 60 Minutes
📍 Format: Virtual Panel + Live Q&A
You Have the Data. So Why Aren’t People Paying Attention?
You’ve spent hours pulling insights, building reports, and crafting visuals - yet your charts don’t spark action, your audience gets lost in the numbers, and your message doesn’t land the way it should.
The problem isn’t the data itself. It’s how the story is told.
Data storytelling and visualization should do more than just 'look good' - they should drive decisions, change minds, and make insights stick.
In this live panel discussion, data visualization experts Jen Deglmann and Alex Huot will break down exactly why most data presentations fail and how you can fix yours.
Expect an interactive, practical session where you’ll rethink how you vizualize and present data and walk away with frameworks, exercises, and insights you can apply immediately.
What You’ll Learn
✅ Why most data visuals fall flat - and how to design for impact.
Most presentations overwhelm, underwhelm, or confuse. Jen will reveal the biggest mistakes marketers and analysts make when designing dashboards, decks, and reports - and the simple fixes that will make your visuals clear, compelling, and effective.
✅ How to find the one insight that makes your data story stand out.
Great data stories don’t just summarize the numbers - they reveal something people didn’t expect. Alex will show you how to identify the insight that no one else is talking about and build a narrative around it.
✅ The step-by-step process for turning raw data into a compelling story.
Jen and Alex will break down their proven approaches, from choosing the right format for your audience to stripping away unnecessary complexity and making insights actionable.
✅ How to make your data more interactive and engaging.
From AI-powered visualizations to dynamic storytelling techniques, we’ll explore the latest ways to bring your data to life.
Who Should Attend?
This session is for:
📊 Data Analysts & Strategists – Struggling to get stakeholders to act on your insights? Learn how to make your presentations more persuasive.
🎨 Marketers & Communicators – Need to make your data-driven stories more engaging? Discover new ways to visualize and present your findings.
📈 Business Leaders & Decision-Makers – Want better, clearer insights from your team? Learn how to set the right expectations for data storytelling.
If you’ve ever thought, “Why isn’t this landing the way I intended?”, this live event is for you.
Meet the Experts
🎤 Jen Deglmann
Vice President, Marketing Analytics – Lending Portfolio, U.S. Bank
Jen is a decision-driven measurement expert with a background in campaign optimization and social intelligence. With 10 years of experience in data visualization—creating hundreds of charts and dashboards—she knows how to make data clear, engaging, and, most importantly, impactful. Jen believes presenting results shouldn’t feel like a chore, it should be insightful, actionable, and (dare she say it) even fun.
🎤 Alex Huot
Founder, Share of Voice AI
Alex is a digital strategist with over 25 years of experience specializing in AI, data storytelling, and audience intelligence. As the Founder of Share Of Voice AI, he helps brands and organizations turn complex data into compelling narratives that drive action. Passionate about AI and creativity, he leverages technology to decode digital trends, combat disinformation, and enhance engagement through data-driven insights.
His superpower? Turning data into stories with AI, visuals, and animations—making sure they’re understood and reach the right audience.
🎤 Andrew Tatton (Moderator)
Content Strategy Consultant, Audiense | Founder, Major Mojo Marketing
Andrew helps brands turn audience insights into content that actually resonates - content that gets remembered, shared, and acted on. As a fractional head of content, he works closely with marketing teams to build audience-first content strategies that blend data, storytelling, and creativity to drive real business impact.
As the moderator for this panel, Andrew will guide an engaging and practical discussion, ensuring attendees walk away with actionable strategies to visualize data effectively, tell better stories, and make their insights truly resonate.
This Isn’t Just Another Webinar - It’s a Hands-On Learning Experience
🚀 You’ll engage from start to finish – Live chat prompts, polls, and exercises to make the content stick.
🎯 You’ll walk away with real solutions – Not just theory, but frameworks and techniques you can implement right away.
📢 You’ll rethink how you present data – No more reports that get ignored. You’ll learn how to turn insights into action.
Reserve Your Spot Now
Seats are limited for this event. Don’t miss the opportunity to level up your data storytelling and visualization skills.
Why This Webinar Will Be a Game-Changer for You
✅ You’ll finally understand why your data storytelling isn’t landing.
✅ You’ll get proven strategies to make your insights clear, compelling, and memorable.
✅ You’ll learn from experts who’ve helped brands transform their data presentations.
✅ You’ll leave with new ways to visualize and present data—immediately.
Want to Take Your Audience Insights Further?
Data storytelling is only as powerful as the insights behind it. Audiense helps brands uncover meaningful audience insights that go beyond demographics, empowering teams to build data stories that drive real impact.
✅ Find out what truly influences your audience
✅ Discover hidden insights that make your data stories more compelling
✅ Turn audience research into smarter, data-driven strategies