

Virtual Q&A Session for PEF Event: Ferrari Speed, Leadership & Clarity
This is a 30-minute virtual Q&A session to discuss this upcoming PEF Event. We will introduce the co-host, Ray Chang and Darren Mass and discuss the trip below and answer any question that you may have.
Hey PEF Members:
What happens when you drop 12 high-performing amazing leaders into Ferrari’s backyard for 5 days of exotic cars, epic cuisine, and deep leadership clarity?
You get Speed, Leadership and Clarity — a one-of-a-kind PEF experience in Motor Valley, Italy, curated by Ray Chang, who has owned 16 exotic exotic cars and leads Motorsports Excursion for Aston Martin F1 and Regent Cruise Lines to Barcelona, Monaco, Motor Valley, Italy and has humbly won awards from DuPont Registry for his amazing Motorsport Experiences! Co-Hosting the event is Darren Mass, is a personal branding strategist ready to build powerful personal brands and create content that drives real growth.
Here’s why you want to be on this grid:
🏁 Learn Leadership at 150 MPH – Unlock peak performance under pressure through motorsport psychology and driving challenges.
🍝 Bond Over Tortellini – Connect with fellow PEF members over Michelin-star meals, Lambrusco wine, and Lamborghini-sized laughter.
🏎️ Drive Ferrari or a Lamborghini – On track; where they were born.
🎯 Clarity Through Adrenaline – Quiet your inner noise. Get back in the zone. Make better decisions — and faster ones.
📍 Location: Bologna Italy – AKA “Motor Valley” — home to Ferrari, Lamborghini, Pagani, Ducati, Maserati, Massimo Bottura (World’s #1 Restaurateur) & balsamic vinegar so good it hurts.
💼 Zero Lectures. All Experience. – You’ll feel leadership, not just talk about it.
📅 Dates: October 25 - October 30, 2025 (5 Nights 6 Days)
📅 Book by making a payment by August 7, 2025
💸 $13,703.64 / per person (Double Occupancy - hotel room)
💸 $14,735.543 / per person (Single Occupancy - hotel room)
💸 Payment: ACH Transfer through www.melio.memotorsportlab
💎🏨✈️🍝🏎️🚐: All In Pricing once you arrive to the Hotel, which includes Hotels, Daily Breakfast, Daily Lunch, Welcome & Farrell Dinners, Transportation for activities, supercar experiences, museum Admission. Flights are excluded.
**Darren and Ray love PEF and are creating this event at a break-even rate. This event at break-even rate. We receive no compensation for your attendance. Tickets are all inclusive, covering the price for what is listed. We are compensated through laughter and creating memories with PEF members through these experiences!
🔗 Limited Space Available: Group Size of 12 and 4 Spots have been spoken for. We will go, if we have at least 8 people paid. If not, everyone will get a refund back through ACH transfer.
💡Learn More: https://motorsportlab.ticketspice.com/pef-zero-to-zen-leadership-clarity-through-motorsports
❓🤔Questions: We have a Virtual Q&A Session on Tuesday July 22, 2025 at 10:30AM EST. Register here: https://lu.ma/7l55lkxo
This is a once-in-a-career kind of reset. And yes — you’ll come back sharper, inspired… and probably craving carbonara and buying a Ferrari, or a Lamborghini or Both
See you in Motor Valley,
Ray Chang of Motorsport Lab | PEF Boston Member
Darren Mass of Brand Built| PEF NYC Member