Nudging Sustainability: What Really Drives Behavior Change?
Explore how understanding human behavior drives corporate climate action. Industry leaders debate what truly drives behavior change, analyzing the roles of logic vs. emotion in fostering sustainable practices within and beyond organizations. Learn from real-life examples how behavioral psychology and other tools enhance employee engagement and accelerate sustainable solution adoption, while also catalyzing broader cultural change in corporate and societal sustainability attitudes and beliefs.
Join us to explore lofty aspirations for behavior change and shape a future where conscious corporate actions foster lasting positive change!
Your hosts
Rachel Beth Egenhoefer is a design professor, sustainability and systems researcher, strategy consultant, and critical maker who uses design as a tool for social change. Her work focuses on shifting the narrative from sustainable to regenerative design that creates intersectional systems change for the masses. She encourages regenerative actions to restore, rejuvenate, and reenergize ourselves, our communities, and our planet. Egenhoefer is a full professor in design at the University of San Francisco. Her book, the 2nd Edition of her book The Routledge Handbook of Sustainable Design was just published in April 2024. Working to bridge academic speak, the design industry, and climate science to create lasting change for the everyday, she also writes Regenerative Conversations on Substack.
Marisa Tychon is a conservation projects implementation lead at Boeing. She manages environmental projects by enrolling diverse internal and external stakeholders to set and achieve objectives for complex sites; mitigating technical, financial and litigation risks; ensuring compliance; and reducing environmental liability.
Mike Dieterich is a fractional Sustainability Officer (fCSO), with a background as an environmental scientist, whose experience spans from the natural (earth) to the built (human) environment, and from the 'boiler room to board room,' integrating design, policy, optimization, and innovation. He leverages innovative approaches, cutting-edge technologies, and strategic frameworks to revolutionize organizational operations, to a diverse group of organizations.
Barbara Toorens has been navigating the crossroads of business performance, environmental sustainability, and social impact within the technology sector for over 10 years. She draws inspiration from the dynamic worlds of communications, strategy, marketing, development, and data analytics to integrate CSR and ESG into core business priorities. She is a published thought leader and public speaker on digital equity, circular economy, and strategic partnerships. With international experience leading globally distributed teams and on the ground experience in the US, Belgium, France, and Africa.
About
This event is part of the PNW Climate Week Corporate Climate Innovation Track presented by Climate Designers Seattle and hosted by Indigo Slate, supporting climate action through their Sustainable Innovation Studio.
This series is designed for current and aspiring business leaders who aim to make a positive climate impact. Our goal is to inspire and empower attendees with tools and ideas to drive sustainability-driven innovation.
Event proceeds will support Soapbox Project, creating joyful community spaces to transform climate anxiety into connection, learning, and action.