![Cover Image for Building Stronger Donor Connections Through Parasocial Relationships [DPP Lunch Analysis]](https://images.lumacdn.com/cdn-cgi/image/format=auto,fit=cover,dpr=2,background=white,quality=75,width=400,height=400/event-covers/if/d4ac69ed-02b6-4cac-8c52-40ecb369c5ae.png)
Building Stronger Donor Connections Through Parasocial Relationships [DPP Lunch Analysis]
Donor relationships are the heart of nonprofit success—but what if some of your most engaged supporters feel deeply connected to your organization without direct interaction?
Join Nicole Wetzell who will uncover how one-sided emotional bonds (PSRs) can drive donor loyalty, engagement, and giving. Learn how arts organizations and nonprofits naturally foster these connections, how to leverage them ethically, and why authenticity is crucial.
This session will combine expert insights with real-world examples, giving you actionable strategies to turn passive supporters into deeply invested donors. Don't miss it!
About: The Donor Participation Project (DPP) is a community of fundraisers who co-create solutions to reverse the nationwide decline in donor participation (20 million US households lost between 2000-2016).
This event will take place over Zoom.
The session will be recorded and accessible post-event for DPP members only.