Hybrid UniverseBuilding: Crafting AI-Ready Brand Archives 🌌
​HYBRID UNIVERSEBUILDING: CRAFTING AI-READY BRAND ARCHIVES 🌌
A 3-hour Interactive Co-Creative Experience, followed by a 30-min Q&A session.
​An Immersive Workshop into the future of brand creation, where we will explore the revolutionary potential of hybrid creativity in building evolving brand universes, focusing on the intersection of human ingenuity and AI capabilities—a synergy poised to redefine brand experiences in the coming decade.
​We are entering a new era of branding, where your brand isn't just an identity, but a living, breathing universe capable of endless expansion and engagement.
​At SAMARITUAL, we believe in the transformative power of immersive brand experiences. Our IMAGINAOLGY sessions are designed to:
​Enhance your ability to create multidimensional brand ecosystems.
​Strengthen strategic thinking, unlock limitless brand potential, and understand the skills required to navigate future branding landscapes.
​Balance traditional branding techniques with AI-assisted creativity to craft expansive brand universes.
​Embrace a refined multidisciplinary approach focused on a multi-intelligence ecosystem, including cultural, artisanal, and AI-driven insights.
​"The brand of the future is not a static image, but a universe of endless possibilities." - Samar Younes
What to Expect?
​This workshop is more than an introduction to brand building—it's an immersive journey into crafting hybrid brand archives, for expansive universe building. You'll gain insights into world-building, narrative crafting, and innovative brand thinking through a multidisciplinary approach blending brand assets, with AI, and cultural insights, to create new assets and expand upon them in perpetuity by maintaining yet expanding on your brand's DNA.
*All levels welcomed, however some AI knowledge is desirable (Our Foundation Session on the Art Of Collaborating with AI, is recommended as a pre-cursor to this session)
​Key Highlights:
​Archives Futures: Learn to transform existing brand assets into a dynamic, AI-ready archive that fuels universe expansion.
​Multisensory Mapping: Craft a rich, multidimensional brand landscape by cataloging visual, auditory, and tactile elements for AI collaboration.
​Narrative Nexus: Develop a interconnected web of brand stories, myths, and values that AI can navigate and expand upon.
​Cultural Constellations: Map the cultural and historical contexts of your brand, creating a rich backdrop for AI-assisted world-building.
​AI-Human Synergy: Experience hands-on techniques for collaborating with AI to evolve and enrich your brand universe.
​Future-Proofing Frameworks: Learn strategies for creating flexible, adaptable brand archives that grow with emerging technologies.
​Ethical Encoding: Implement systems to ensure AI-assisted brand expansion aligns with core values and ethical standards.
​In addition to the workshop, you'll receive a comprehensive self-guided IMAGINAOLGY PlaySheet on Hybrid UniverseBuilding and a Certificate of Completion that you can add to your LinkedIn Profile.
​IMAGINAOLGY Alumni Community:
​​• 3000+ Innovators and Creatives: Our alumni network boasts over 3000 certified professionals who have completed our masterclasses and workshops, demonstrating their commitment to pushing the boundaries of creativity and innovation.
• Global Reach: Representing 12+ countries, our alumni community is a vibrant tapestry of cultural insights and perspectives, enriching every interaction with global creativity.
• Diverse Organizational Backgrounds: Our alumni hail from 23+ esteemed organizations, including industry leaders such as Spring Studios, Nike, Tapestry, URBN, NYU, Goethe Institute, Kantar, RGA, and more. They bring a wealth of experience and expertise from various sectors, including design, technology, branding, education, and cultural institutions.
• Diverse Professional Backgrounds: Designers, brand strategists, creative technology enthusiasts, educators, futurists, artists, and cultural practitioners.
• Influential Thought Leaders: Many of our alumni hold key positions in their organizations and contribute to groundbreaking projects and initiatives.
• Interdisciplinary Collaboration: Our alumni network fosters collaboration across various fields, enhancing the cross-pollination of ideas and practices.
• Lifelong Learning and Growth: Our certified attendees continuously engage with the latest advancements in generative AI, artisanal intelligence, and cultural insights, staying ahead in their fields.
​​Hear more about our alumni’s experiences and success stories through their testimonials and reviews and on our site's IMAGINAOLGY Edu Lab. Get ready to elevate your creative process and ideate in ways you’ve never imagined!
​About Your Tutor/Guide:
​Samar Younes, a Central Saint Martins alumna, is a pluridisciplinary artist, futurist, and creative catalyst from Beirut. As founder of SAMARITUAL, she interweaves intersectional cultural knowledge systems with artistic and technological narratives within a neuroaesthetics framework.
​With expertise in architecture, visual communication, and scenography, Samar has crafted brand universes, both physical and digital, for numerous lifestyle and luxury brands, notably Coach, Anthropologie, Colette, Loro Piana, Disney, Showfields, Barney's, Selfridges, Soho House, etc . She challenges western-centric visual trends, advocating for inclusive cultural representation through ancestral futures narratives.
​A mentor at NEW INC, the New Museum's cultural incubator, and a founding member of Global South Futures, Samar has also led workshops at NYU. Her practice synthesizes algorithmic intelligence with embodied and ancestral knowledge systems, exploring themes of interspecies harmonies and kaleidoscopic pluriverse identities.
​Samar created IMAGINAOLGY Future Edu Lab to cultivate future-forward collaboration and ideation with ethno-aesthetic acumen in the AI age, empowering individuals and organizations to leverage AI creatively while fusing technology, culture, and craftsmanship.