Mastering Cash Flow for 2025: Essential Strategies for CPG and Ecommerce Startups
Cash Flow Management for 2025: Essential Tools and Strategies for CPG and eCommerce Startups
In 2025, the real make-or-break factor for startup success is cash flow management. With the capital landscape more selective, founders now need to prioritize a solid cash flow strategy and equip themselves with the right financial tools.
The challenge? Many founders come from product or creative backgrounds, leaving critical gaps in their financial expertise.
That’s where we come in. Join us for an exclusive panel discussion with seasoned ecommerce experts, where we’ll break down exactly what it takes to build a robust cash flow management strategy. We’ll cover essential tools—like banking, capital solutions, and cash flow analysis—that ensure financial stability and flexibility for long-term growth.
In this session, we’ll dive into:
Optimizing Banking and Capital Tools to ensure reliable cash flow and maximize liquidity for growth.
Implementing Real-Time Cash Flow Analysis to help founders make informed decisions quickly.
How technology and AI have helped capture valuable data and streamline manual tasks for more efficiency.
Aligning Financial Practices with Long-Term Goals by developing a proactive cash flow strategy that adapts to evolving business needs.
This session is hosted by Highbeam and Graphite Financial, trusted partners in the ecommerce finance and cash flow world, equipping founders with the strategies they need to thrive.
Our panel features industry experts Paul Bianco, Founder & CEO at Graphite Financial, and Samir Shergill, Co-Founder & CEO at Highbeam. Together, they’ll share actionable insights and real-world examples, exploring the critical steps founders should take to align their cash flow practices with their business goals. Whether you’re looking to refine your approach or build from scratch, this webinar will provide the knowledge and tools to position your business for success in 2025 and beyond.
Panelists:
- Paul Bianco, CEO @ Graphite Financial
- Samir Shergill, CEO @ Highbeam
Moderator:
- Benjamin Friedman, Head of Customer Success at Graphite Financial