Old School SEO, New School Results: What GEO Can’t Win Without
AI-generated content is everywhere. GEO (Generative Engine Optimization) is the buzz. And if you scroll through LinkedIn, you'd think traditional SEO is already buried and gone. Spoiler: it's not. In this joint session hosted by OtterlyAI and TRYSEO, we bring a much-needed counter-narrative.
Using a real-world case study from a small business, we’ll show why “classic” SEO is still the bedrock for GEO success — and how the smartest marketers are blending old fundamentals with new AI-native tactics.
You’ll learn:
Which AI-era KPIs actually matter (and which are noise)
Where generative engines are pulling data — and how to be the source
Why Reddit is a wildly overlooked goldmine for German B2B brands
A steal-worthy SEO-GEO framework you can start using right away
Expect charts, sharp insights, and zero fluff. Bonus: We’ll also do a live SEO/GEO audit for one lucky company - with actionable tips you can implement instantly.
Whether you're skeptical of the GEO hype or trying to stay ahead of the curve, this session will leave you smarter, sharper, and ready to optimize like it’s 2025.
📅 Save Your Spot:
📍 Live Webinar | Sept 2 @ 11AM ET // 5PM CET
🎤 Hosted by: TrySEO & OtterlyAI
About the speakers
Hannes Kaltofen is COO of TRYSEO and a seasoned SEO expert with over 7 years of experience in the field. Since 2022, he has been actively pioneering the use of GEO (Generative Engine Optimization) strategies for B2B companies, helping clients navigate the shift toward AI-powered search.
Connect with Hannes on Linkedin
Steffen Raebricht is a partner and the CMO at TRYSEO. As a long-time SEO practitioner from the client side, he brings a strategic marketing perspective to the discussion around AI-driven visibility. Steffen focuses on how businesses can align their brand communication and positioning with modern GEO tactics.
Connect with Steffen on Linkedin
Thomas Peham is the CEO and co-founder of OtterlyAI, the first AI Search Monitoring platform for AI Overviews, ChatGPT, and Perplexity. Previously VP of Marketing at Storyblok, he helped scale the company from Seed to Series C, growing the team from 20 to 250. With 10+ years in SaaS marketing, his work has been featured in Inc.com, CMSWire, CIO.com, and more. Outside of tech, he’s a hobby runner, semi-pro photographer, and coffee enthusiast.