Cover Image for The Future of Omni-Channel Strategy: Online-Merge-Offline (OMO)
Cover Image for The Future of Omni-Channel Strategy: Online-Merge-Offline (OMO)
Avatar for LTW 2025
Presented by
LTW 2025
103 Went

The Future of Omni-Channel Strategy: Online-Merge-Offline (OMO)

Registration
Past Event
Please click on the button below to join the waitlist. You will be notified if additional spots become available.
About Event

As the lines between digital and physical retail continue to blur, the next frontier is here: Online-Merge-Offline (OMO). Join industry leaders and innovators as we explore how today's retailers are designing seamless, data-powered customer experiences that unify every touchpoint — from store to screen and back again.

Whether you are a brand, retailer or brand strategist, this panel will deliver actionable insights and bold visions for the future of commerce.

Speakers:

Alibaba Group - Kristina Hui, Head of Business Development

Hobbs London, Fiona Cox, Merchandise and Trade Director

Penningtons Manches LLP, Anna Frankum, Partner

Moderated By Annie Siara, Founder & CEO ONEWAYX

ONEWAYX helps brands and retailers increase revenue by transforming static online stores into shoppable, interactive experiences.

Key Takeaways from the Panel Discussion

Seamless Customer Journeys

Discover how leading brands are creating seamless transitions across online platforms, physical stores, mobile apps, and ensuring a unified customer experience.

The Technological Backbone of OMO

Explore the architecture that supports this seamless experience, including real-time inventory visibility, unified customer data, and cross-channel operations that can scale with demand.

Insights from the Industry Leaders

Gain firsthand insight, stories and case studies from industry leaders who are successfully implementing OMO strategies — the successes, the challenges, and what lies ahead.

Who Should Attend?

  1. Retail and eCommerce professionals

  2. CXand innovation leads

  3. Marketing and data teams

  4. Investors and futurists interested in the retail-tech intersection

Disclaimer: Right of Approval

Please note that RSVP or ticket registration does not guarantee admission. We reserve the right to review all sign-ups and approve attendees at our sole discretion to ensure a safe, relevant, and well-curated experience for all participants. You will receive a confirmation email if your registration has been approved. We appreciate your understanding.

Location
Penningtons Manches Cooper, 125 Wood Street, London EC2V 7AW
Avatar for LTW 2025
Presented by
LTW 2025
103 Went