Developer Relations - Everything You Always Wanted to Know But Were Afraid to Ask
Join us for a special morning mini-conference where we’ll shed light on what ‘Developer Relations’ or ‘DevRel’ really is and learn everything you’ve always wanted to know but were afraid to ask (or never even heard about).
This joint event is hosted by Women on Stage and Astra. It will take place at the AT&T ToHa office, 26th floor, 114 Yigal Alon St, Tel Aviv.
** Note: The event will be conducted in Hebrew. All genders are welcome!
Agenda:
9:30-10:00 Gathering and Networking
10:00-10:30 Developer Relations & Branding: A Practical Guide to Boosting Your R&D - Raviv Gurtensten, Founder at Astra | Co-Founder hayaData & PlatforMa conferences | Ex-DevRel & Director of People Brand & Experience
10:30-11:00 Turn Their Stories Into Gold - Building an R&D Knowledge Sharing Culture - Moran Weber, CEO & Founder of Women on Stage | Software Engineer (Ex-Wix) | Social Psychologist
11:00-11:10 Break
11:10-12:20 Panel - DevRel: The Role of Many Faces;
Host: Nur Lee Harel, Chief Awesomeness Officer @ EventHandler;
Participants: Amit Lavy, R&D Brand & DevRel TL @ AT&T
Sharone Revah Zitzman, Chief DevRel @ RTFM Please
Liran Tal, Director of Developer Advocacy @ Snyk
Shir Lichtig, Head of Academic Partnerships @ Classiq | DevRel IL Community Manager
Developer Relations & Branding: A Practical Guide to Boosting Your R&D (Raviv Gurtensten)
Developer Relations (DevRel) can completely transform how your organization connects with developers, whether they’re your users, potential hires, or existing team members.
For dev-focused products, DevRel bridges the gap between R&D and external dev-users, amplifying marketing and sales efforts while bringing valuable insights that shape your product roadmap.
In other organizations, DevRel strengthens your tech employer brand by spotlighting employee expertise on global stages and improving recruitment and retention efforts.
In this talk, we’ll explore the core pillars of DevRel, its various forms, and why this function can be a game-changer for tech companies. We’ll address common pitfalls in implementing DevRel methodologies, discuss effective collaboration with teams like HR, recruiting, marketing, and design, and examine how to measure success.
Lastly, we'll share practical examples and equip you with the tools and confidence to successfully launch and scale DevRel within your organization.
Turn Their Stories Into Gold - Building an R&D Knowledge Sharing Culture (Moran Weber)
We often think of knowledge-sharing as an individual effort: one engineer stepping up to share their experience and story. But in reality, the most impactful and lasting knowledge-sharing practices are built on community. And the most innovative and high-performing R&D cultures are built on continuous learning, collaboration, and the mutual exchange of knowledge and experiences.
But how do you get started and engage people to share their work, especially when they don’t always realize their story is worth telling?
I believe we all have a story worth sharing. In this talk, I’ll share my experience after training hundreds of tech speakers, and cover a handful of power tips that helped me engage even the most introverted people to take a step from the back row to the front and turn their stories into incredibly awesome tech talks. Join me and learn WHY and HOW you can transform your team’s stories into gold and build a thriving knowledge-sharing culture.
Panel: DevRel - The Role of Many Faces
Creating a brand that attracts developers and engineers starts with understanding their unique needs and values. The problem? Traditional marketing tactics, like Google ads or sponsored Instagram posts, rarely do the trick.
So, how do you market to developers? What truly interests them? Is there a unique way or language to communicate with them (beyond just coding languages)? And what should you avoid at all costs? Lastly, do you need to know how to write code yourself to do it effectively?
This panel brings together DevRel experts from various roles and companies to explore these questions and more.
We'll discuss methodologies, responsibilities, and different strategies for marketing dev-focused products and attracting and retaining top talent. Join us to discover how to tailor your messaging, refine your culture, and create meaningful connections with developers.