Marketing & Sales for Pre-seed Founders

​Founders, join us for a candid and private conversation about how to market and sell your product from folks who have been there.

​Ian Illig joined Bluebridge as employee #1 and found himself in a Sales role, growing the business from $0 to 7-figure ARR. When Bluebridge was sold, he turned around and did the same thing with the same founding team but a new product. He's done front-line sales, built a sales team from the ground up, and managed sales at VP level. He's now worked with countless founders as they find themselves in sales and eventually earn the right to delegate sales.

​Sonia Baschez was most recently Head of Marketing at Atmos for 4 years. She joined at Pre-seed and helped the company scale to Series A. She got the company on the map with local, industry, and tech media and managed all marketing channels as it grew. Prior to that, she ran all email marketing for the Hillary campaign. She is now marketing advisor for The Council Fund and has helped our firm and many of our portfolio founders come out of stealth and launch major products.

​Here are some topics we plan to cover:

• ​Do I have product market fit?

• ​Sales

  • ​What does a good sales process look like?

  • ​How do I get the right people to respond to me or my team?

  • ​What does a good first-time meeting sound like?

  • ​How do I find our earliest customers?

  • ​Why do I keep getting ghosted?

  • ​When should I hire my first salesperson?

• ​Marketing

  • ​Existing customers are happy - how do I find more?

  • ​What marketing channels should I experiment with?

  • ​What should my go-to-market plan be?

  • ​How can I make my positioning clear amongst competitors?

  • ​When should I hire my first marketer?

  • ​When do I come out of stealth?

• ​And more...

​We'll have a Q&A section at the end, so feel free to come with a question!