
🎫 Contentful: Discovery for AI
JOIN the go-to place for product professionals to connect, grow, and shape digital innovation.
📅 AGENDA
18.30-19.00 Doors Open + Networking, Food & Drinks
19.00-19.15 Welcome, Introduction
19.15- 19.45 First Presentation + Q&A
19.45-20.00 Break
20.00-20.30 Second Presentation + Q&A
20.30 -21.30ish Networking 🥂
💚 Brought to you by
Contentful Content that scales. Experiences that convert.
👉 Explore Contentful DXP
ProductLab Community & Conference. Growing a European Product community to foster product culture within companies through curated events, leadership gatherings, and our flagship conference.
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🎤 Our Speakers
Michelle Proksell is a Staff Product Researcher with over ten years of ethnographic research experience across North America, Europe, and Asia. Specializing in digital anthropology, UX research, and emerging technologies, Michelle brings empathy and insight to product strategy. At the core of her work is a commitment to culturally sensitive, internationally grounded research that informs strategic product and business decisions.
Fabian Schultz is a Staff Product Designer at Contentful, where he explores how AI is reshaping the way teams create and manage content. Over the past five years he has led initiatives in extensibility, developer experience, and design systems, championing craft, quality, and product-led growth. Earlier in his career, he interned as a creative developer at Stink Studios in Brooklyn.
Sabrina Mach drives innovation by designing AI-first products, teams, and strategies that deliver measurable business impact. With over 17 years of experience across startups, scale-ups, and enterprises, she bridges the gap between people and technology—embedding AI capabilities like prediction, personalization, and automation into user journeys. Sabrina is also the creator and host of two podcasts: Creating Better Products and Startup Life Live, sharing practical insights with product leaders and founders.
Q&A
How do I get a ticket for the event?
We have two options:💙 Community Supporter can join anytime and support us with a coffee upon venue capacity
JOIN FREE is available two weeks before the starting date, upon venue capacity
What if I’m unable to attend?
No problem! Please let us know if you're unable to attend by cancelling your ticket.Is there any food & drinks at the event?
Food and drinks (alcoholic and non-) will be available at the event. Please be aware that we are not responsible for allergies or any related issues. Attendees should exercise caution and manage their dietary needs accordingly.Ban policy, as we have limited tickets!
While we understand plans can change, cancel your ticket to make space for others. Our 3-strike rule may result in a 6-month ban for repeated instances of cancellation.How to change your joining status
On the Luma app or from your email confirmation, you can access your ticket and click to cancel your attendance.Closing door policy: Can I enter after 19:00?
Doors close promptly at 19:00 to ensure the event begins on time. Please arrive a few minutes early for a smooth entry. Your punctuality helps us deliver a better event experience. Thank you!How is marketing communication from sponsors working?
By signing up, you agree to be contacted by ProductLab Community and our event partners regarding future events, newsletters, hiring opportunities, or promotions.Are you recording or taking pictures?
Please be aware that we may take photos or record the event for promotional purposes. Thank you for your understanding.