Smooth Session #2: Flipping the Funnel — How Creators Are Reshaping Marketing
It’s 2025. The podcast election just happened. Legacy media is on its heels. Every team—PR, comms, brand, performance—is fighting to break through the noise.
Amid it all, creator marketing has become the fastest-growing and most versatile force in the mix—shaping narratives, building brand credibility, and driving real results. It’s not just part of the performance puzzle. When done right, it touches every part of the funnel.
At this Smooth Session, we’re bringing together marketers from across the org chart to unpack how creators are delivering impact—from brand-building to performance. We’ll explore how the smartest teams are building cross-functional creator strategies that earn buy-in and drive real ROI.
Join us Thursday, May 15th in Flatiron. Here’s what to expect:
A room full of smart marketers and agency reps
A 30-minute panel featuring Jon Silk (Chief Creative Officer at Marker Collective) and our very own Colin Richardson (Head of Brand Partnerships at Smooth)
Coffee, PopUp bagels, snacks—and of course, smoothies :)
RSVP now, and reach out to smoothevents@smoothmedia.co with any questions.