

A Framework for Industry Transformation
📣 Calling all agencies, creative professionals, and mission-aligned brands!
In a time of urgent transformation, creativity is more than a tool — it’s a force for change. Communicators face a clear choice: reinforce the status quo, or help build a just, sustainable future.
The front-runners in our industry already understand that the climate impact of our work lies in the behaviours we shape and the emissions we enable.
But what does meaningful action really look like?
How does the ‘influence and advice’ we offer as service providers obstruct or accelerate climate action?
What counts as a ‘high emissions’ decision?
Who is leading the way, and what are the benefits of taking action?
This webinar and workshop will highlight Serviced Emissions, an emerging framework created by climate institutions Race to Zero and Oxford Net Zero, and provide a unique opportunity for frontrunning agencies to get inspiration, gain new ideas, and identify opportunities to illustrate their innovations.
Bringing together academic experts, climate leaders, and agency voices, we will walk you through a UN backed framework for change, provide examples of actions being taken, and identify the gap that lies ahead in a workshop to drive greater support and ideation.
This is your invitation to join us in informing and shaping global climate standards, and gaining recognition towards the innovations already happening across the ethical independent landscape.
SPEAKERS INCLUDE:
🎤 Alexis McGivern – Head of Stakeholder Engagement at Oxford Net Zero 🎙️ Featuring leading agencies.
Whether you're an early adopter or just starting to question the impact of your work, this is a chance to get inspired, get involved, and get recognised.
📅 Date: June 12, 2025
🕔 Time: 6:00–6:15 PM CET
📍 Location: Zoom Webinar
🎟️ Register here on Luma
This event is part of the PENCE project, funded by the Citizens, Equality, Rights and Values Programme (Grant No. 101147563).