What happens when influence outshines advertising?
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About Event
Paul Quigley, NewsWhip CEO, will interview fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL, to explore the team's approach to linking up earned, owned, and paid in a world where consumers are in the driving seat.
Join us to explore:
When consumers own their journey, what changes for marketing and communications?
Putting earned media and influence at the core of a marketing strategy
Combining PR skills with sophisticated paid campaigns
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