Agency Owners Virtual AMA with Patti Cocciolo
Join us for our first session with Patti!
She’ll also join us for an in person NYC dinner so you’ll get to hang with her if you're able to make the trip. She’s an absolute gem of a human and her leadership style is unlike anything I’ve ever seen. She’s gracious, kind, flexible, yet very focused on getting great outcomes. Her track record is more than a little impressive.
Who is Patti? Just the best agency leader I’ve ever worked with
Patti Cocciolo | Executive Coach & Marketing Consultant
A certified Berkeley Executive Coaching Institute coach with 35+ years as both agency leader and client-side executive. Patti combines deep industry expertise with professional coaching skills.
Her advertising career included account management and strategy for global brands (Wrangler, HP, AT&T, IBM) at premier creative agencies including The Martin Agency, Ogilvy, Goodby Silverstein and Partners, and Heat.
In 2017, Patti joined Cisco’s Brand Team where she helped launch their award-winning in-house agency, The Hatch. She spearheaded “The Bridge to Possible” campaign, which contributed to growing Cisco’s brand value from $34.5B to $45.5B (2018-2024), achieving 7.5% average annual growth (2021-2024). During this period, Cisco became Interbrand’s most valuable pure B2B brand, reaching #13 overall in 2024.
Under her leadership, The Hatch earned recognition as both IHAF’s In-House Agency of the Year and ANA’s B2B In-House Agency of the Year.
Patti currently consults individual executive clients and organizations looking to increase their market share and brand value.
**This is event is only open to folks in the Agency Owners channel, if you'd like to attend you'll need to join that tier**