How to Start a Podcast for Your Business

​📅 Date: Tuesday, April 20th, 2025
⏰ Time: 1:00 PM – 2:00 PM EST
📍 Location: WeWork 200 Massachusetts Ave NW

​Thinking about starting a podcast for your business—or ready to take your current one to the next level? Ready to amplify your brand and share your voice? Join us for a hands-on Podcast Workshop led by Dumi Mabhena — podcast strategist and cofounder of Shanda, who has helped launch over 100 successful shows

​Whether you’re brand new to podcasting or looking to refine your strategy, this workshop will walk you through the 5 P’s of Podcasting—the key pillars to launching and growing a successful show:

​🎯 Planning – Define your podcast’s mission, ideal listener, and long-term goals.
🗣️ Prompts – Learn to structure compelling episodes and ask questions that spark real conversations.
🎧 Production – Understand the basics of recording, editing, and publishing your episodes.
📢 Promotion – Explore tactics to grow your audience and build buzz around your show.
🎁 Perks – Discover the personal and professional benefits of podcasting—from thought leadership to business growth.

​This interactive session will equip you with the knowledge and tools to confidently launch your podcast—and maybe even record your first episode.

​💡 Come curious. Leave ready to hit “record.”
📲 Space is limited—scan the QR code on the flyer to register now!