Industry Journalists Tell All

​Ever wondered what makes a story unmissable in the eyes of top industry journalists? In this exclusive conversation curated for SXSW, media insiders from Axios, and AdWeek, reveal how they choose which trends to cover, which voices to amplify, and what separates a standout pitch from the hundreds they receive daily.

​Whether you’re a brand, startup, or agency, this is your chance to get an insider’s perspective on crafting stories that cut through the noise, securing media coverage that matters, and avoiding the common mistakes that keep great ideas off the page.

​Speakers:

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​Kathryn Lundstrom, Commerce and Sustainability Editor, AdWeek

​Kerry Flynn, Media Reporter, Axios

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​Mary Cirincione,  Managing Director, U.S, Propeller Group

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