Book Launch: 'Sweaty Equity' Book by Mike Shannon [Chicago Tech Week 2025]

​"A wildly entertaining story!" – Mark Cuban

​Startup founder, Shark Tank contestant... Chicago Bulls ball boy?

​That's just the beginning of Mike Shannon's incredible story.

​Mike Shannon is a multi-time entrepreneur and founder mentor. While building Packback, a student-founded startup that initially attempted to disrupt textbook prices, he went on Shark Tank and secured an investment from Mark Cuban — all while working as an NBA ball boy.

​What happened next, well, got a little nutty.

​In his new book, 'Sweaty Equity,' Mike recounts his startup journey, the lessons learned along the way, and the countless characters he met on and off the court.

​Also featuring special guest, Tim Huelskamp, CEO of 1440 Media. Mike and Tim will share the real ups and downs of building startups in Chicago.

​Join us in celebrating the launch of 'Sweaty Equity' during Chicago Tech Week

​All author proceeds from this book will go to Future Founders 

​Future Founders is a Chicago based non-profit that building the nation’s largest inclusive community of intentional young entrepreneurs and entrepreneurial-minded leaders. 

​As of this publication, Mike Shannon serves on the board of directors and dedicates yearlong mentorship hours to the organization. 

Pre-order the book here: https://www.damngravity.com/products/sweaty-equity-a-ball-boy-a-billionaire-and-the-bonkers-startup-tale-youve-never-heart-mike-shannon