📍 Market Positioning & U.S. GTM Strategy: Getting Your First Wins Right
Breaking into the U.S. market takes more than a great product—it takes a sharp strategy and a clear position that resonates with the right audience.
Join us for an actionable virtual workshop led by Chris Franckhauser, go-to-market strategist and founder of TGL Consulting. Chris has worked extensively with international startups making their first moves into the U.S., and in this session, he’ll share what it really takes to gain traction and land your first wins in a crowded, competitive landscape.
In this session, you’ll learn how to:
🔍 Pinpoint your ideal U.S. customer segments
🧭 Refine your messaging and value proposition for U.S. buyers
🧱 Build a go-to-market playbook that aligns with your stage and sales motion
📣 Avoid common pitfalls international founders face in early commercialization
Chris’s approach is practical, founder-friendly, and rooted in frameworks that help you go from “market entry” to “market traction.”
About Our Speaker: Chris Franckhauser
Chris Franckhauser is a dynamic leader in healthcare and technology with over 20 years of experience driving strategy, commercialization, marketing, operations, and product leadership in highly regulated industries. From Fortune 15 corporations to high-growth exited SaaS startups, he has led organizations through transformational change, delivering strategic growth and disruptive innovation.
With a big-picture perspective and a results-driven mindset, Chris specializes in business strategy, commercialization, Go-To-Market (GTM), market development, M&A, operations, and digital transformation. He excels at aligning leadership vision with actionable strategies that drive measurable impact and sustainable growth. His expertise includes launching disruptive products, guiding companies through transformative initiatives, and optimizing operations to scale effectively in competitive markets.
As the Founder & Principal Consultant of TGL Consulting, Chris partners with early-stage to middle-market companies looking to create, transform, or disrupt. TGL Consulting helps clients navigate the complexities of commercialization and GTM in highly regulated industries. His approach blends bold vision with execution excellence, empowering companies to not only adapt to change but lead it.
Beyond his consulting work, Chris is a mentor and advisor, providing strategic guidance to early-stage startups in the Charlotte, NC area.
🌏 This session is part of BLOCK71’s MXP series, designed to equip international founders with the tools and insights they need to scale confidently into the U.S. market.
Don’t miss this opportunity to learn from one of the best in the field. RSVP now and secure your spot!
In collaboration with
Singapore Global Network (SGN)
If you are curious to meet like minded people globally, join SGN's online vibrant community here today. By joining their network, you connect with a 130,000-strong community of professionals and friends seeking to deepen connections in Singapore and across the globe.