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Your Tragic Design

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No one wants to create a bad product. This case study explores the catastrophic launch of Gutenberg, a new content editing experience for WordPress. We'll be looking at the factors and systems that led to this failure, what makes a design "bad," and how to avoid your tragic design.



Nic Bertino is a 20 year veteran of digital design. Before becoming a Director of User Experience at AppFolio, Nic worked in a number of industries ranging from education to eCommerce. Nic is also an open source contributor, working with projects to improve accessibility and design. Outside of work, Nic writes about disco, makes robot noises on synthesizers, and loves long motorcycle trips.