​IAF Romania invites you to the From 'So What?' to 'Must-Attend': Master the Big 5 Framework for Workshop Success workshop, facilitated and offered pro bono to our community by Pedram Parasmand 🙌

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​About the workshop

​From 'So What?' to 'Must-Attend': Master the Big 5 Framework for Workshop Success

​Are your brilliant workshop ideas falling flat with stakeholders? Do potential clients struggle to see the unique value you offer?

​Join us for this hands-on session where you'll master the powerful Big 5 framework—five essential elements that transform vague workshop concepts into compelling value propositions that answer the critical question, "So what?"

​What You'll Do

​Bring a current or planned workshop to the session. You'll immediately apply the Big 5 framework, translating your expertise into clear, persuasive language that resonates with decision-makers.

​Who This Is For

• ​Self-employed facilitators: Attract premium clients and enhance your sales conversations

• ​In-house facilitators: Position yourself as a strategic partner, not just a service provider

​🎁 Key Takeaways

• ​Craft compelling value propositions that instantly connect with your target audience

• ​Increase workshop attendance and stakeholder buy-in with clear, benefit-driven messaging

• ​BONUS: Streamline your design process by starting with the end benefits in mind

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​About the facilitator

​Pedram brings 25 years of learning design and facilitation experience in the public, private, charity and education sectors. He has designed and delivered programmes ranging from culture change initiatives in Governmental bodies; Strategic executive retreats for companies like Kimberly-Clarke and Netflix; soft-skills and creativity workshops for managers in companies like Google and Siemens; to employability bootcamps for new starters in the digital start-up sector.

​As an ex-theoretical Physicist who loves systems and frameworks, he developed tools and templates to create a repeatable process to design, develop and facilitate transformational experiences. His methodology blends academic approaches from Instructional Design and Adult Education with practical methods from Design-Thinking, Leadership Development, Systems Coaching and Storytelling. He now supports consultant coaches, trainers and facilitators to create more sales opportunities and scale their impact.

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​About IAF Romania

​We are the local chapter of the International Association of Facilitators. Our mission is to promote the power of facilitation.

​We invite you to follow us on LinkedIn, receive news about our latest initiatives via the newsletter. 🇷🇴

​The workshop will be recorded and shared with IAF Romania members who cannot join the session.