Better execution in Product-Led Growth : Reliably improving Customer Lifetime Value, Acquisition & Retention with David Isaac
More reliable growth is the holy grail for every company but if your go-to-market strategy isn't hitting its targets, product-led growth is a lot easier said than done. This workshop will cover a novel approach to aligning CX and product strategy to improve customer retention.
You will learn about Precision Positioning to improve retention and de-risk growth.
Back to first principles for reliable growth: Understand if it is your company strategy or your daily execution that is your roadblock to growth.
Enable the C-suite to de-silo departments in product-led businesses for better retention: When KPIs are confused with your strategy for capturing market share
Who owns customer experience in your company? The difference between testing strategy, core VP and CRO
About the Speaker
David Isaac has a vision for Aligning Monetisation, Marketing & Product Strategy to Customer Experience for ASEAN startups and corporate ventures. David has been a management consultant, corporate strategist, GM, business designer, entrepreneur and is an experienced venture builder with 18 years in cross-functional digital product and marketing. Leveraging first principles from growth models, David supports the C-suite to deliver more reliable growth for their “What’s Next” strategic business initiatives.
In product-led growth, David aligns corporate strategy, company strategy-driven positioning and product-market fit for the modern CMO and CPO. To de-risk venture building and go-to-market, he develops a base of product-market fit testing and customer experience mapping to reduce the gaps between strategy and implementation, working backwards from the monetisation targets of stickiness and scale.
David covers venture building, leveraging strategic synergies within investment portfolios and the alignment challenges that impact the delivery of business metrics. To de-silo the C-suite and the teams they oversee, David has productised the most effective methodologies as applied by hyper-growth companies to solve common growth challenges. He is a hands-on business leader and individual contributor who deploys this comprehensive, rigorous and agile approach, for effective and impactful execution in today’s product-led companies.
Format
A 75-minute interactive workshop