💡 Fireside Chat | Startup PR: Pitfalls & Best Practices

​💡You’ve got a powerful story, a solid product, maybe even early traction, but no one’s talking about you. Or worse, they are... but not the way you want.

​In this honest and practical 30-minute fireside chat, interviewer Vanessa sits down with bMightie PR expert Peter to unpack the most common PR missteps that startups make and what it really takes to earn meaningful attention.

​Whether you're pre-launch, post-raise, or in the middle of a growth push, this session will help you avoid the noise trap, amplify the right story, and use PR as a lever, not just a vanity play.

​🎯 You’ll walk away with:

• ​The biggest PR mistakes that hurt your credibility, even before you realize it

• ​Why most startup press efforts fall flat and how to avoid wasting time + money

• ​What media actually looks for in a story and what’s a red flag

• ​The difference between brand PR, launch PR, and traction PR and when to use which

• ​Simple ways to build press readiness before you hire a PR agency

​💡 Who Should Attend?

• ​You’re launching soon and want to get the story right from Day 1

• ​You’ve done “hype” before but didn’t see real business results

• ​You’ve been featured before but still feel invisible to customers or investors

• ​You’re thinking of hiring a PR agency or pitching media yourself

• ​You want a trusted lens on what’s worth doing and what’s just startup theatre

​Whether you’re bootstrapped or funded, new or scaling, this session will help you turn PR from a black box into a smart, strategic growth tool.

​Register to join live or receive the recording.​​

​​🌟 To join bMightie Early Founder Network (free; invite/application-only) for our monthly drop of founder resources, apply here - https://bit.ly/earlyfoundernetworkform

​​​🌟 About PR Expert: Peter Yu https://www.linkedin.com/in/peterjustinyu/

​​Ten years ago, Peter co-founded, Bebop - a tech-focused digital marketing agency specialising in growing the impact, insight, and influence of game-changing businesses. Today, Bebop has a strong presence throughout Southeast Asia and Australia. 

​​​Personally, Peter has been through 3 successful startup exits (2 as an early employee and 1 as a co-founder). He is passionate about empowering the next generation of entrepreneurs, especially in the emerging fields of AI and Web3.

​​​​🌟 About Interviewer: Vanessa Sammut https://www.linkedin.com/in/vanessa-sammut/

​Vanessa is a Melbourne based Marketing Strategist. She helps B2C brands, B2B service providers, SaaS and scale-ups develop marketing strategy and implement it. By working with Vanessa, you get a plan tailored to your existing resources and commercial goals and the capability to deliver it.

​For founders launching a product, entering a new market, hiring your first marketer or fixing a broken funnel, Vanessa helps you as your Fractional CMO to nail customer acquisition, build brand awareness, and lead your team toward growth. 

​​​🌏 Join bMightie global network of founders, entrepreneurs, experts, mentors, angels, and VCs @ www.bmightie.com