How to Optimize Your B2B Outbound Sales and GTM Strategies

​FoundersHK is excited to welcome you to our virtual fireside chat on May 15th at 8 AM HKT.

​Join us to explore proven, effective outbound sales strategies in 2025! We'll cover actionable lead generation tactics, creating targeted prospect lists, enriching data, sending outbound sales emails to increase engagement and optimize your sales funnel.

​Topics include:

• ​Defining a Go-to-Market Strategy for B2B Startups

• ​Crafting messaging and positioning before outreach

• ​Proven lead generation tactics to increase your pipeline

• ​Best practices for hiring and scaling your sales team

• ​Time-tested approaches to improve your sales funnel from lead to conversion

​Perfect for founders, early-stage startups, and B2B marketers aiming to increase their outbound sales performance

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​​About Daniel Lee

​Daniel is the founder of Maven Club, a dynamic GTM community connecting top founders and investors across APAC. Through engaging with leading founders and GTM experts in the region, Daniel distills their strategies and insights into a valuable newsletter that empowers early-stage founders to accelerate their growth. Additionally, he runs a GTM advisory studio called Lumeo for numerous B2B startups worldwide, providing expert guidance on GTM strategies.

​Before launching Maven Club, Daniel was in the early Airwallex HK team, contributing to the rise of the $5.6B fintech unicorn. He also played a pivotal role as the founding team member and outbound lead at Peeba, a YC-backed B2B marketplace, where he successfully scaled client acquisition efforts. In 2022, Daniel was recognized as the #2 international sales at Airwallex. His extensive experience in scaling startups and mastering GTM execution makes him a trusted mentor for ambitious founders looking to scale.

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​​About Jonny Chan

​​Jonny Chan (Growth Marketing Manager at Coalition). Coalition is a cybersecurity insurance startup based in San Francisco Bay Area, where Jonny manages customer growth and retention. Prior to Coalition, Jonny worked at Facebook and led the user acquisition team at ipsy (funded by 500 Startups), one of the largest beauty subscription companies in the US. Jonny also worked at various marketing agencies, helping startups and Fortune 500 brands such as Intuit, Procter & Gamble, Target, etc. with their paid user acquisition efforts. Jonny received his B.S. degree in Cognitive Science from the University of California, Los Angeles.

​​Contributions

• ​​Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

• ​​Was the 1st hire as an adversarial marketer/white-hat operator at Facebook, where he played a key role in discovering product vulnerabilities before bad actors could exploit them. Special projects including safeguarding the integrity of US midterm election ads, combating e-commerce fraud, and eliminating misleading lead generation advertising

• ​​Led a team of growth marketers to manage a 7-figure monthly advertising budget across various platforms, including paid social, display, real-time bidding networks, and native advertising, while maintaining a healthy profit margin, achieving a short payback period, and ensuring high customer lifetime value (LTV)

• ​​Helped ipsy, the largest beauty subscription service in the US, expand their paid subscriber base from 700,000 to 2.5 million in just 3 years

​​About FoundersHK

​​​FoundersHK is a nonprofit, nonpartisan organization with the mission to build Hong Kong as the next tech hub of the world.

​​​FoundersHK is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world. FoundersHK is an entryway for Hong Kong founders to Silicon Valley and the rest of the world. We put the right people together, to help Hong Kong founders become an integral contributor to the global community of tech innovation leadership.

​​​FoundersHK is a community where we skip the bullshit, get right to work, and deliver results. For that is the essence of the true Hong Kong spirit.