Product-led Growth & GTM for Founders
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About Event
This is an interactive session on PLG & GTM
Instead of relying heavily on traditional sales and marketing tactics, PLG focuses on using the product itself as the primary driver of customer acquisition, retention, and expansion.
And in this session we will explore ideas including:
Introduction to GTM
Understanding PLG
Building a PLG strategy
Customer Journey Mapping
Growth Metrics
Real-world Case Studies
How to integrate PLG into your GTM
PLG Exercise
Who should attend this session:
Founders and Entrepreneurs
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The session is delivered by Shiva Prabhakaran.